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Student guide to generative AI

As artists, designers and communicators, you work with a wide range of tools and processes. Generative AI (Gen AI) is now one of them. UAL recognises that AI systems require significant energy, rely on global infrastructures and can reproduce bias. Our approach encourages you to question these impacts and make informed choices aligned with our AI Position Statement and commitments to climate justice, social purpose and decolonial practice.

This guidance supports you to use Gen AI responsibly and thoughtfully, ensuring it enhances rather than diminishes your learning and creative practice.

Developing your creative voice

Take time to explore and reflect on your learning as part of your creative and intellectual growth. Responsible use of Gen AI means recognising when it enhances your learning and when your own exploration, experimentation and reflection are more valuable and can happen without use of Gen AI.

Appreciate your learning as a creative journey

Ask yourself what you hope to gain from using Gen AI. If you are using Gen AI to make things quicker, make sure you’re not also rushing past the deeper learning that comes from working things out for yourself.

Learning is not just about reaching or producing an outcome. Learning happens through the process of curiosity, experimentation, dialogue and reflecting along the way.This takes time, patience and effort.

Gen AI may give you different ideas and perspectives, but give yourself space to explore, question and make creative leaps on your own.

View learning as an iterative process: try, test, reflect and refine.

Remember that your mistakes and revisions are valuable; they show growth, resilience and originality.

The result is important but there is understanding, joy and reward that comes with the process of developing ideas through researching, making, testing and reflecting.

Build your skill base and confidence

When you use Gen AI, focus on what it helps you do rather than what it produces. Use it to strengthen your skills, rather than act as a substitute for them.

Life in and after university requires you to use and develop your transferable skills as well as confidence in your own thinking, communication and problem-solving abilities.

  • Practice builds confidence, adaptability and problem-solving skills that Gen AI cannot replace.
  • Engaging actively in research, writing or making helps you understand how ideas form, not just what the answers are. This also helps you build the skills you’ll need for future study and creative or research careers.

Strengthen your thinking

Gen AI may extend your thinking in various ways, for example, by offering alternative viewpoints or clarifying material you’ve explored. It’s important to pay attention to how these suggestions are produced and how they might shape your decisions, since AI outputs reflect the data and assumptions they’re built on.

  • Gen AI may help in the creative process if used purposefully and critically.
  • Gen AI is more effective when you use it to support the ideas you are already exploring, rather than becoming the source of ideas.
  • Gen AI may offer prompts, questions or alternative perspectives for you to explore and that might help you think more deeply.

Retain ownership and authorial voice

Your work reflects your unique way of thinking, questioning and creating. Use Gen AI in ways that keep your creative intent central. Stay aware of when its suggestions shape your decisions and ensure you can clearly explain and justify the choices that make the work your own.

  • Gen AI may assist but it cannot replicate your individual voice, lived experience or perspective.
  • Your individuality, judgement and reflection are what makes your work meaningful.
  • Understanding how your ideas develop and how Gen AI influences them is an essential part of your learning and authorship.

Using Gen AI in your work

The following 6 steps will guide you in using Gen AI tools thoughtfully and responsibly. Understanding the different types of tools, their purposes and their limitations will help you work critically and maintain ownership of your ideas.

Start with the learning outcomes

Start by identifying what you’re aiming to learn in this unit. Consider both the course learning outcomes and your own personal goals. Use GenAI in ways that genuinely support them.

  • Reflect on your learning goals: think about the skills, knowledge and creative abilities this unit aims to develop. Consider how GenAI might strengthen or limit your engagement with them.

Understand different types of Gen AI tools

Take time to understand different Gen AI tools. This will help you make deliberate choices about how to use Gen AI. For example, for refinement and efficiency or to explore new ideas, perspectives and creative possibilities.

Gen AI tools may play very different roles in your creative and academic work. One useful distinction is between assistive tools and generative tools, although many tools now combine elements of both.

  • Assistive tools: these may help you refine, organise or enhance your work without creating new content. Examples include spellcheckers, grammar tools, citation managers and embedded features in software like Word or Miro.
  • Generative tools: these may create new content based on prompts, such as text, images, audio, video, code or 3D models. These include media-specific Gen AI tools, machine translation tools and research assistants that summarise or synthesise information.

Stay critical about Gen AI’s outputs

Always interrogate Gen AI outputs. Question, verify, and critique what it produces and use it to support your own critical thinking rather than replace it.

Gen AI can generate information quickly but the accuracy and bias of its outputs can be difficult to evaluate. It can sometimes create content that isn’t true or is simply made up. Without a clear source or identifiable creator, it is impossible to understand the assumptions or perspectives underpinning the content. Gen AI should be treated as 1 source among many, rather than a final authority.

  • Verify sources: try to trace where the information comes from and assess its credibility. If you cannot identify a source, question its validity.
  • Consider bias: GenAI reflects the data it has been trained on, which can influence its outputs, including how people, cultures or topics are represented.
  • Cross-check: compare Gen AI content with other sources, such as library resources or librarians, tutors, peers, other translation tools or your own research. Think of Gen AI as a starting point, not a finished product.

Be transparent about Gen AI use

Make your Gen AI use clear and traceable, reflecting on how it shaped your decisions.

Using Gen AI responsibly means being conscious of its role in your work and maintaining academic integrity. Transparency helps you reflect on your process, take ownership of your ideas and avoid plagiarism.

  • Adhere to unit and institutional guidelines: consult your tutors if you are unsure.
  • Track your use of Gen AI: be mindful of which tools you have used, how they contributed and when your own thinking drove the work.
  • Reflect on your use: consider why you used Gen AI; what it helped you achieve; and how it influenced your decisions.
  • Understand plagiarism: do not present AI-generated content or others’ ideas as your own. This self-study module on Moodle from Library Services provides exercises that will help you reflect on academic integrity, including use of Gen AI. Always provide references where appropriate, following guidance such as Cite Them Right.

Protect your ideas and data

Be thoughtful about where and how you use Gen AI. Protect your ideas and data by using UAL-approved tools and avoid uploading sensitive or personal information.

Using Gen AI responsibly also means safeguarding your own work, respecting intellectual property (IP) rights and handling personal data in line with UK legal regulations.

  • Use recommended tools: UAL-approved Gen AI tools such as Copilot, Adobe Firefly and others which have “protected status,” meaning yours and others’ work and data are not available to being interrogated by other Gen AI tools or incorporated into their training data.
  • Protect your data: avoid submitting personal or proprietary information to mainstream Gen AI tools that could use it for training purposes.
  • Consider more ethical alternatives: if using non-UAL approved Gen AI platforms, consider open-source, local or offline tools that may allow you greater control over your data and creative outputs.
  • Review the terms and conditions: they may help you understand how data is handled.

Make Gen AI use a conscious choice

Decide purposefully when to use GenAI and when to work without it. Choosing not to rely on Gen AI can be a powerful way to strengthen your skills, creativity and critical thinking. Even when Gen AI is available or expected, resisting its use in some contexts may help you engage more deeply with your ideas and process. This can help ensure that your learning, creativity and critical thinking remain central to your work.

  • Be intentional: consider why you might choose to resist Gen AI in a task or stage of your work. Are there skills you want to develop, perspectives you want to explore or creative decisions you want to take?
  • Reflect on alternatives: think about how doing the work independently of Gen AI can enhance your understanding, experimentation or originality.
  • Consider your personal values: resisting Gen AI can be a choice grounded in ethical considerations, such as avoiding bias, environmental impact or over-reliance on automated outputs.

Developing your reflective practice

After using Gen AI in your work, take a moment to reflect: how did you generate ideas, make choices and let your own creativity lead? Use these prompts to guide that reflection.

  • What did I learn through my own process that Gen AI could not have taught me?
  • What, when or how did Gen AI help me see something differently? Has it limited my thinking?
  • How did I ensure that my creative decisions remained my own?
  • What skills or confidence have I developed through active engagement, experimentation or reflection?
  • How can I show my process clearly so that my learning is visible to others?
  • In what way did I consider the ethical implications of using Gen AI during my creative or research process?

Further resources

  • Two people are sitting together at a table. On the table is a poster covered with post-it notes and a laptop. They are discussing the project in front of them.
    2017 MA Design Management and Cultures, London College of Communication, UAL | Photograph: UAL
  • A woman sits at a desk with 4 computer monitors. Each showing a different project of graphic design, computer coding
    2017 Information and Interface Design, London College of Communication, UAL | Photograph: UAL