From Page to Market: The Business of Theatre and Performance Production

Join us at Wimbledon College of Arts for a special industry conversation with Hannah Elsy, the founder of Superfanbase, exploring the commercial world behind theatre, performance and live productions.

Superfanbase's products include an entertainment investor concierge service and ArtistPass.net a direct to audience video paywall for creators.

This event will look at how performance and theatre projects move from creative idea to funded production, and how new models of fan engagement, audience investment and creative finance are shaping the future of live entertainment.

Designed for South London creative businesses, students, staff, creative practitioners, producers and freelancers.

The session will offer practical insight into the business side of performance: how productions are financed, how audiences create value, and what emerging theatre-makers and performance professionals need to understand about the commercial landscape.

About the Organisers

This event is part of the BIG South London Creative & Digital Innovation Cluster, a dynamic network connecting South London's creative and digital businesses through place-based collaboration and community support.

University of the Arts Londonis a world-class university made up of six renowned colleges. We collaborate with businesses, charities, community groups, social enterprises and local government to apply our creative expertise to real-world challenges. Our students, graduates, and academics work together to create positive impact - socially, environmentally, and economically.

The event forms part of UAL Wimbledon’s contribution to the BIG South London Creative Cluster, bringing together education, industry and local creative enterprise to support a stronger performance and theatre economy in South London.