Instagram Marketing Online Short Course
Course description
Course overview
Instagram is one of the fastest growing social platforms on the internet, and its users are more engaged and receptive to promotions than on Facebook. The question is how do you establish your presence on Instagram so that you can grow your brand, raise awareness and create return on investment? This course answers all the questions above, showing you how to use the latest practices and tactics to engage and build an audience around your compelling branded content. You will learn through practical tasks, review of current case studies, and discussions of best practice, and will receive personal feedback throughout from your tutor.
Who this course is for
This course is for anyone with a business, a project, or a passion to promote to a wide audience using Instagram. No experience is necessary.
Key information
Topics covered
- Brief introduction to Instagram primary and secondary functions
- Audience – insights, followers, engagement.
- Content – voice, using the grid, colours, filters, curation
- Instagram stories – locations, hashtags, emojis, captions, branding
- Scheduling – best times to post, frequency, consistency, apps
- Effective use of an ICase studies – Grind, Wild at Heart, and more
- Measuring ROI
Learning outcomes
- By the end of the course, you will be able to:
- Use Instagram advertising
- Develop Instagram promotion strategies
- Understand which audiences can be reached on Instagram, and how
- Define a content strategy, and create compelling pieces of content
- Schedule content effectively
- Use tactics to gain followers
- Understand how scheduling for Instagram works
- Promote your brand and work to bloggers and influencers
- Meaningfully measure your engagement and ROI
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Pen and notebook
Please see our Guide to taking online short courses.
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