Artwork for Pocket Living, Bollo Lane W4
Fine Art students commissioned to create large-scale, site-specific works of art for a new housing development.
, Chelsea College of Arts, UAL | Photograph: Alessandro Paiano,
The brief
Pocket Living, an affordable home developer, commissioned Chelsea Fine Art students to create 2 large-scale works of art for the entrance lobby areas their new housing development at Bollo Lane, London, W4.
“As a company we like to work with new and exciting designers, and it feels more meaningful to give emerging artists the same opportunity” - Angharad Palmer, Pocket Living Head of Design.
, Chelsea College of Arts, UAL | Photograph: Alessandro Paiano
The project
Following an initial briefing at Pocket Living’s head office, students visited the Bollo Lane site, and then developed their ideas with academic support over a 6 week period. 6 finalists were short-listed to present their creative journey and proposals to the CEO, Head of Design and Design Manager in the Pocket Living boardroom.
“The opportunity to work on a live project for an external client is important because it’s a challenge. It is a way to get a test of what the real world is outside the school’s safe environment” - Alessandro Paiano, Graduate Diploma Fine Art student.
, Chelsea College of Arts, UAL | Photograph: Robert O'Leary
The outcome
2 winners were chosen: Robert O'Leary, BA Fine Art and Alessandro Paiano, Graduate Diploma Fine Art.
Each artist received a cash prize, budget for materials to realise their piece, and an IPR fee as well as technical advice from the Pocket Living Design Team.
The 2 pieces have now been installed in the completed building at 100 Bollo Lane and there has been fantastic feedback from Pocket Living, and the residents of the new building.