Arts Management Short Course
Course description
Course overview
Arts Management will provide you with the fundamental skills to build your own career in the arts, through an overview of the various professions that make up the art world, and the processes involved with setting up an arts organisation, with an emphasis on the not-for-profit-sector and collaborative working.
Through presentations, exercises, case studies and feedback, you will consider and discuss different types of arts organisation models. Learn about funding stream possibilities. And understand what is involved with planning, organising and delivering a programme of arts events, exhibitions and workshops.
Between classes you will be asked to complete a short task, involving research. This will help you to evaluate and identify areas for personal development and get you started with the beginnings of a business or career strategy.
Who this course is for
This course is ideal for freelancers, creative start-ups, entrepreneurs, aspiring curators and simply anyone with ideas! A great foundation for anyone wishing to pursue a career in arts management.
Key information
Topics covered
- Building a career in the arts in the UK
- Setting up a not-for-profit arts organisation
- Curating and project management
- Memberships and networking
- Key partners, building wider strategic partnerships
- Working collaboratively and touring models
- Press releases
- Social media marketing and platforms
- Money matters - funding your business
- Applying for jobs, gaining experience and finding work
Learning outcomes
- You will have a greater knowledge of the role of arts organisations with a focus on museums and galleries
- You will gain greater confidence in the processes involved with project managing and supporting a business successfully
- You will have started to create a personal action plan/business model, to help you start developing, establishing or marketing your business or career
- Digital badge and certificate of attendance.
Materials
- A notepad and pen
Tutor
Siyan Zhang
Siyan Zhang is an Associate Lecturer in Cultural Programming at London College of Fashion and an alumna of Central Saint Martins. Siyan is an educator and curator the co-founder of OF ART, a platform supporting artists from diverse cultural backgrounds. Through exhibition, art and storytelling, Siyan’s curatorial research explores themes of identity, social inequality and psychoanalysis. Her teaching practice draws on object-based learning methodologies to deepen student engagement, using archival objects as a tool for tool to spark meaningful conversation and critical thinking in arts and culture.
To find out more about OF Art, visit Instagram.com/mirrormirrorart2020
Arash Shahnavaz
Arash Shahnavaz is the founder of Kei London Visual Art Agency, a London based contemporary visual art agency and artist agent. He develops artist commissions, brand collaborations and exhibitions for brands, venues and cultural partners, and works with a small number of artists on positioning, representation and sales. He previously co-founded Shabdiz Art, securing commissions from international fashion brands and private collectors. He holds an MSc in Process Engineering from the University of Leeds and a master’s in Engineering and Industrial Management from Aston University, and brings that commercial background to how artists price, present and sell their work.
Elena Arzani
Elena is a Lecturer on BA (Hons) Design Management at the London College of Communication. She is also an Associate Lecturer in the MA Arts and Cultural Enterprise at Central Saint Martins (CSM), the MA Design Management (LCC), and the Graduate Diploma Fashion Management (LCF)
With 3 Master’s degree (Design Studies at CSM/UAL, Marketing and Communication for the Art world, and Fashion Photography), a PgCert in Academic Practice (Chelsea/UAL) and a diploma in Marketing and Communication for the Art world (Sotheby's Institute of Arts), her areas of specialism demonstrate a broader understanding of the Arts and cultural sector, together with their business, research, and communication dynamics.
Elena collaborates with several courses across all Institutes at UAL. Other academic collaborations have included teaching at the MIUR (Minister of Education and Research) in Italy, where she developed an EU-funded pioneering project on social justice, digital technologies, and cyberbullying in children education, that has permanently changed the Primary School curriculum.
Alongside her academic work, Elena continues to work in the industry. Internationally established as an Art Director, Photographer, and Cultural Editor/broadcaster. Her professional portfolio includes collaborations with Giorgio Armani, Flash Art, Tina Turner, Templon Gallery, Paris Photo, Vogue, V&A, Value Retail, MASI Lugano, Mendrisio Academy of Architecture, Sole 24 Ore, Artribune, Frieze, and many others.
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