Thinking Entrepreneurship Series: Building a Brand

Whether you're building a business, developing your career or growing your professional network, having a clear and authentic brand can help you stand out and create lasting connections. In this workshop, we'll explore how branding goes beyond logos and visual identity to encompass your values, reputation and the story you tell about yourself and your work. 

We'll look at the relationship between personal and business branding, explore the power of storytelling, and consider how to communicate your unique strengths, experiences and purpose in a way that resonates with your audience. 

Through practical activities and reflection, you'll begin defining your brand identity, crafting your personal story and strengthening your online presence across platforms such as LinkedIn, portfolios and social media. 

Key takeaways: 

• An understanding of the difference between personal and business branding 

• Greater clarity on your values, strengths and unique selling points 

• Practical tools for developing a compelling personal or business story 

• Insights into creating a consistent and authentic brand identity 

• Tips for strengthening your online presence and professional reputation 

• Increased confidence in communicating who you are and what you stand for 

This workshop is ideal for anyone looking to build a stronger personal or business brand and create a more meaningful connection with their audience.

Speaker

• Mirela Barbosa, Graduate Futures Enterprise consultant: Mirela Barbosa is a certified coach and consultant with over 20 years’ experience in the fashion and beauty industries. Her work combines research, strategy, and cultural aspects to help develop meaningful brands. She is also the founder of Project M, an emotional branding consultancy aimed at startups and mid-sized companies, launched after completing her MA in Fashion Entrepreneurship and Innovation at LCF.

Useful resources

In this session, you will develop the key skills of proactivity, enterprise, curiosity, and self-efficacy as defined by the UAL Creative Attributes Framework (My_CAF). Before attending this activity, we suggest you:

• Check out our Startup Bootcamp Padlet
  

Image credit: 2023 Business Pathway, London College of Fashion, UAL. Image by Alys Tomlinson