Editorial Styling and Creative Direction Short Course
This in-depth creative direction for fashion short course will introduce you to the fashion image, the contemporary fashion media, editorial styling and creative direction. You will gain insider knowledge and industry advice and be given the cultural and historical context of the image in fashion media. By the end of the course, you will have directed and styled a number of fashion shoots and created an individual digital portfolio of your best work.
There is some overlap of course material on John Williams The Complete Stylist, Fashion Media Styling: Editorial and this course. It is recommended that you only take one of these courses.Who should attend?
This course is suitable for beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Please note: This course is for students aged 18 and over
Clear, easy to understand lessons:
- Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
- New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
- Experience life on campus
- Network and share ideas with students from across the globe
- Access the technology and materials relevant to your discipline
- Shop in our college shops for any materials you might need
- Ask questions of your tutor in real time
- Receive feedback and critique on your assignments
- Experience the many sights of London on your down time
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- We always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are great to compliment your cv.
This course is scheduled to run on campus in a face to face delivery format. Please note that due to the ongoing pandemic situation this course may be adapted in line with UK government guidance or other operational requirements. This may include changing course location (to another UAL site), cancellation of the course, or moving part or all of the course online. In the event of any changes being required we will inform you as soon as possible and support you in any changes required. Please bear this in mind when making any travel, visa, or accommodation arrangements.
DetailsThe course includes:
- History of the fashion stylist
- Who are the key figures influencing fashion right now?
- What is Creative Direction? And how does it impact brand identity and the fashion image.
- A practical guide and tips for working as a fashion stylist and preparing shoots
- How to communicate with different professionals within the fashion industry (Editors, PRs, Model Agencies…)
- You will style and direct a number of fashion shoots including a fashion editorial shoot with professional photographer and make up artist
- Visits to London exhibitions, and fashion hotspots with a guide to street style spotting and a trend safari around London
- What is a trend? And how can we forecast fashion and lifestyle trends
- Basic Photoshop & InDesign skills
- Basic studio lighting & photographic skills
- Studio shoots with different technical lighting and photographic styles
- Creation of a personal portfolio of fashion images showing your own styling and creative direction
- Exploration of the contemporary Fashion Industry, and how the internet has impacted on traditional fashion media
- How to edit images into a story. How Art Direction impacts on the fashion image.
- Post produced and graphic designed your shoots to create editorial layouts with your best images.
- You will leave the course with an individual digital portfolio of work, and hi res files of all the imagery created on the course.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- Laptop or tablet
- Camera (if you have one)
- Laptop, for the duration of the course
Meet the Tutor: