Creative Direction for Digital Media (Online)
Whether you’re starting a brand, need some exposure for your portfolio or a project you're working on, or simply need to boost your online presence, digital media is an essential and hugely powerful tool of communication. Whichever background or interest area you might be coming from, this course will teach you the basics of creative direction for digital media, using current case studies to enable you to learn about multiple online platforms, social media channels and how you can use them in order to get exposure for your work / brand online and boost its digital presence.
The course features a series of exercises aimed to broaden your perspective on creative direction with focus on digital spaces and online platforms.
By the end of the course you will understand and use elements of visual identity with confidence.
This course will be taught over University of the Arts London's online platform. Each session time is UK time (please check your local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses page.
- Creative direction and online identity.
- Digital engagement.
- Social media storytelling.
- Multimedia content creation.
- Online presence and brand-building.
- Digital marketing and networking.
- Working with social media influencers.
- Online campaigns and measuring their success using analytics.
- SEO (Search Engine Optimisation).
By the end of the course you should be able to:
You will gain a range of creative direction skills that will benefit your personal work and / or business online. Students will learn how to create multimedia content and curate digital campaigns across multiple online platforms, optimise social media channels for SEO, work with influencers, analyse social media data and network online.
Who Should Attend
This course is for anyone interested in learning to creatively use digital media in order to boost their brand, project or personal online presence.Level
Kalina has been working in the creative industry for the past six years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking. Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands. As the ever evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels. Kalina's list of clients includes Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, Coeval Magazine, Awful Records, Nike, Reebok, River Island, Selfridges and University of the Arts London among others.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you
- have access to two separate web browsers eg Safari and Mozilla
- Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).