Dr Sevil Yesiloglu

Biography

Sevil is Senior Lecturer in Advertising and Digital Communications and Course Leader for BA Advertising at LCC. Dr Yesiloglu is Associate Fellow of HEA.

She is on editorial board of Journal of Promotional Communications and co-editor of special issue on on European Social Survey and Human Values Scale.

Dr Yesiloglu has gained her PhD with thesis titled “To Post or not to Post: exploring motivations of brand-related engagement”. She is co-editor and contributor of Influencer Marketing: Building Brand Communities and Engagement, Routledge.

Her area of academic research is digital marketing communications including social media, influencer marketing, online harms and advertising and wellbeing on social media. Her recent consultancy projects and government reports include re-theorising attention in magazines and magazine adverts, online harms and unlocking digital competition.