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Jay McCauley Bowstead

Lecturer in Cultural and Historical Studies
London College of Fashion
Researcher Research
Jay  McCauley Bowstead


Jay McCauley Bowstead is a lecturer in Cultural and Historical Studies at London College of Fashion where he is Co-Convener of the Masculinities Research Hub.

His research to date has focused on shifting male identities and their relationship to fashion design and production — his recent publications include the monograph 'Menswear Revolution: The Transformation of Contemporary Men’s Fashion'. He looks forward to forthcoming chapters in 'Dandy Style' (Shaun Cole and Miles Lambert eds.) and 'Representations of the Male Body' (Gerlsbeck and Dexl eds.).

McCauley Bowstead's current research continues to interrogate questions of gender while also exploring new technologies of fashion production and the role of industrial policy in shaping the fashion industry. He is working on a special issue of 'Critical Studies in Men's Fashion' for Intellect Journals with Charlie Athill resulting from their recent conference ‘Globalising Men’s Style'. McCauley Bowstead has appeared on BBC Radio 4’s sociology programme Thinking Allowed, and the Today Programme speaking on issues of fashion, masculinity, and gender.


Current research students

  • Angela King, ‘Fashioning the male boxing body’, an investigation into ringside boxing dress as embodied working-class masculinity and material culture. (Joint supervisor)


Fashion communication
Fashion design