Dr Irida Ntalla

Biography

Irida is a Senior Lecturer in Communications and Media and Digital Storytelling, and Knowledge Exchange (KE) Coordinator for the Media School at London College of Communication. She teaches and researches in the fields of media and communications, feminist media studies, critical heritage studies, with interests in digital intimacies, motherhood studies, cultural industries and interactive and immersive media.

Irida's research examines how cultural narratives, identity and intimate life are co-produced between institutions, infrastructures and the publics who engage with them. Grounded in cultural studies and sociological approaches, her work explores how technological mediation, through cultural displays, interactive exhibits, and social platforms, produces and structures collective and personal experience across cultural and intimate spheres. Situated across the cultural sector, museums, archives and heritage organisations, and platform cultures such as TikTok and dating apps, her research studies play, affect and participatory engagement within the immersive economy of museums, galleries and the heritage sector, alongside motherhood, digital intimacies and the gendered dynamics of platform visibility and entrepreneurial identities. Her research has been published in Continuum: Journal of Media and Cultural Studies, Culture, Theory and Critique and Social Media + Society, and she recently co-edited a special issue of Continuum on TikTok Creators and Digital Economies.

Irida's work connects academic research, creative practice and public engagement through collaborative partnerships with charities, cultural institutions and creative industry partners. Her collaborative projects focus on co-creation, audience engagement and digital storytelling, with recent work including partnerships with the GLAM (Galleries, Libraries, Archives and Museums) sector, contributions to industry publications in the heritage sector, and student knowledge exchange initiatives that bring final-year students into real-world challenges set by cultural and creative organisations. This work actively informs her pedagogy and curriculum development.

Before joining LCC in 2022, Irida was Senior Lecturer in Media and Programme Leader for the MA Media Management at Middlesex University. She is a Fellow of the Higher Education Academy and holds a PhD in Creative Industries and Cultural Management from City, University of London.

Irida welcomes doctoral proposals on feminist approaches to platform cultures and intimate economies; motherhood, gender and digital media; critical studies of interactive and immersive media and audience engagement in cultural organisations; co-creation and digital storytelling; and platformed storytelling and digital heritage.