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Conscientious Communicators Research Hub

Conscientious Communicators Research Hub
Conscientious Communicators Research Hub

Conscientious Communicators is a cross-disciplinary community established to develop practice-based research around environmental and social creativity.


Conscientious Communicators was formed in 2011 at London College of Communication to develop and consolidate a community of practice around environmental and social creativity. The research group has been championed and supported by Head of College, Natalie Brett.

It is an informal cross-disciplinary group of staff, students and industry practitioners who explore sustainability in practice and within the curriculum. Our aim is to nurture a diverse collective that share eco-social projects, research and opportunities.

We believe that education, research and practice need to evolve swiftly together to ensure that the discipline of design communication meets some of the vast challenges of our age, equipping students, teachers and professionals for the imminent future. New approaches, methods and tools are urgently required as sustainable issues expand in a whole range of contexts. Communicators can fundamentally challenge how, where and when to catalyse actions which address sustainability. To do this, we need to understand our material and resource responsibilities; realise the potential we have to change behaviour; create a practical and worthwhile legacy.

Conscientious Communicators has been generated through discussion and exploration with informed and inspirational educators, students and practitioners.

London College of Communication’s annual Green Week is curated by Conscientious Communicators. Providing an opportunity for practice-based research, dissemination of working projects, connection with experts in the field and expansion of the community.


Staff members

PhD students

Hanna Kontu (Supervisors: Alessandra Vecchi, Anthony Kent, Chitra Buckley)

Title:Catalyst for Brand Equity: Recent Innovations in Social Media.

Lisa Jane Mann (Supervisors: Alessandra Vecchi, Chitra Buckley)

Title:Can new and innovative models of retail encourage more young fashion designers to experiment with marketing their products directly to consumers?

Edwin Phiri (Supervisors: Alessandra Vecchi, Ian King)

Title: Inclusive Marketing to Enhance Access for Disabled People.

Urara Toma (Supervisors: Ian King, Natascha Radclyffe-Thomas)

Title: What to Wear at Work: Comparative Cultures and Women Dressing for Success

James Clark (Supervisors: Alexandra Vecchi, Emmanuel Silva)

Title: An evaluation of the resilience of business model design within a disrupted fashion high street retail industry.