Nadja Swarovski leads the global brand strategy and communications of Swarovski, the crystal-making business set up by her great-great grandfather Daniel Swarovski in 1895, and is the first female-appointed member to the Swarovski executive board.
Nadja is a member of the Executive Board of Swarovski, the world’s leading crystal manufacturer, which was founded in Austria by her great-great-grandfather Daniel Swarovski in 1895. Her career at the family business started in the mid-1990s, when she began showcasing Swarovski’s vast product range to the fashion, jewellery, architecture, lighting and home décor industries, encouraging designers to experiment with crystal’s creative potential.
This laid the foundations for a series of collaborative relationships that have established her as one of the 21st century’s most significant patrons of design talent, and in 2016 she was made a Chevalier de l’Ordre des Arts et des Lettres. Today Nadja drives the brand strategy of Swarovski’s €3.5 billion global business, as well as overseeing Swarovski’s global sustainability efforts.
Consolidating Swarovski’s long-term commitment to charitable giving, she has also established the Swarovski Foundation to support projects that foster culture and creativity, meet social needs and promote human empowerment, and conserve natural resources. Nadja holds Board-level positions at the UCLA School of Theatre, Film and Television, the FIT Foundation, and the German Fashion Council.