Design Management Online Short Course
Course description
Course overview
Design is the driving force behind the creative industries, new product development and innovation. But as a manager, how should you support and control creative processes? And develop a culture of creativity? This is the focus of this short, practical online course in Design Management.
In this course you will learn how to use design management skills in a range of practical contexts. Each week will start with a lively online workshop and discussion, followed by an individual assignment you will complete during the week by applying the skills to your current projects and situations. The following week the tutor will give personal feedback on your work and introduce the next techniques and concepts.
Who this course is for
This beginner course will be beneficial for designers, creatives, brand managers, and entrepreneurs. It is also an excellent fit for individuals who are new to the creative sector or who aspire to work in it and want to get up to speed quickly.
Key information
Topics covered
- The strategic value of design
- Service design and design thinking
- Managing design teams and fostering a design culture
- Managing clients and design projects
Learning outcomes
- By the end of this course, you will have a better understanding of;
- The strategic value of design
- Service design and design thinking
- Managing design teams and fostering a design culture
- Managing clients and design projects
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Your favourite book
- Pen or pencil and paper
Please see our Guide to taking online short courses.
Tutor
Robert Urquhart
Robert Urquhart is an editor-at-large, copywriter and strategic consultant, and a lecturer on BA (Hons) Design Management and Cultures at London College of Communication.Robert studied fine art before moving in to sound design, producing sound effects for animations on Channel 4 Learning.
Robert then went on to curate an art gallery and hosted music events. From there he moved into large-scale music festival production, as well as research and development for
technology start-ups in London.
In 2005, Robert started writing for design magazines and working in viral advertising as a copywriter working on campaigns for Skype, Activision and Samsung. Bringing skills in storytelling, production and knowledge of design together, in 2010 Robert worked for the London Design Festival heading up the new online vision.
Since then Robert has travelled a lot, lectured, written as a freelance journalist and futurist for many of the world's leading design press, worked as a copywriter and, latterly, as a strategic consultant working with product designers, marketeers and architects.
Robert won a D&AD bronze award in 2012.
www.roberturquhart.com?
Tim Harris
Tim Harris is a behaviour-led strategist, circular economist, and multi-disciplinary designer. He has 25 years’ experience helping global organisations embed empathy and sustainability into brands through systems and design thinking. He teaches Design & Innovation Management at the University of the Arts London, and runs an independent consultancy delivering human‑centred insights for sustainable business transformation.
Tim began his career as a graphic designer in New York, and his practice has evolved to encompass interaction, experience, and service design. He served as UX Architect for NHS.UK and Service Design Lead at Fjord (now Accenture Song) and Designit, working across diverse industries including cosmetics, aviation, energy, fashion, and financial services. As Executive Director of Service Design for The Estée Lauder Companies, he guided brands such as Aveda, Jo Malone, MAC Cosmetics, and Origins to develop more sustainable and customer-centric approaches to design and innovation. Tim has lived and worked in several countries, including Brazil, Japan, The Netherlands, Singapore & Spain, and is passionate about learning languages.
For further information see his Linkedin page, timdharris.com/design, and timworks.net
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