Typography // LCC graduates’ and It’s Nice That’s studio share the love with giant festival installation
Keep Making Love. That was London College of Communication (LCC) graduate Netta Peltola’s message to festival goers at this summer’s Secret Garden Party.
The giant typographic installation was a collaboration with INT Works, the creative arm of website It’s Nice That’s and fellow LCC graduates Charlie Noon and Jack Gardiner.
Netta, Charlie and Jack who all studied BA (Hons) Graphic & Media Design (Typographic pathway) were approached by It’s Nice That and given a poem inspired by a horoscope as inspiration for an installation to fit with the festival’s 2013 theme of superstition.
Their idea lifted the nostalgic phrase ‘Keep Making Love’ from the poem and turned it into a 26 metre long typographic installation suspended by scaffolding over a bridge connecting the campsites and main festival site.
Festival goers were able to walk under the letters, which appeared to be abstract layers of wooden shapes, however when viewed from the correct angle on the other side of the lake the full message was revealed.
Explaining the concept Netta says, “The letters are attached independently from each other to scaffold frames, which are attached to individual pontoons, so the more people who walk through the typographic ‘portal’, the more the letters move. The layered construction was inspired by wind chimes used by many superstitious cultures for their spiritual energy, whilst the layers play with light and movement and draw people into the moment.”
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