London College of Communication, UAL graduate Yoni Alter has been commissioned to create a brand-new digital artwork to cover the tallest LED Christmas tree in London.
The commission is part of Winterfest at Wembley Park, a free, open-air light trail of new light and art installations. This year’s theme is ‘Reunited in Light’.
Yoni’s work, titled City Lights, includes a 25-metre-high walk-through tree made up of 100,000 kinetic lights which pulse to different rhythms and evoke the spirit and pace of a cityscape.
About Yoni Alter
Yoni’s bright works move between the artistic and the commercial, between the figurative and the abstract, and between form and space.
Originally studying art and design in Jerusalem, he went on to before complete his MA in Graphic Design at LCC in 2007.
And Yoni has called London home ever since, with the city being a constant source of creativity for him. His simplified and sometimes abstracted colourful depictions of London architecture capture the creative atmosphere of the capital.
Other work includes creating a piece of break-through branding for London’s TV Channel; his artwork can be seen covering double decker buses, on a 25m long banner in Shoreditch and in the acclaimed "100 Years of Graphic Design" exhibition.
Yoni is also behind a best-selling merchandise range for Tate, as well as fashion collaborations including a collection with Karl Lagerfeld and designs for Hermes.
Winterfest at Wembley Park is free to visit and is on until Tuesday 4 January 2022.
Open seven days a week, from 10am to 10pm