It’s Nice That will be taking over the windows of The Conran Shop during London Design Festival with A Load of Jargon – an installation that celebrates industry buzzwords.
A series of five original artworks designed by creative duo and Chelsea BA Graphic Design Communication alumni Isabel + Helen will create a playful and immersive experience in store.We are all guilty of using redundant and superfluous language throughout our working day, phrases such as “blue sky thinking”, “target audience” or “thought shower” are just a few examples of this strange terminology that has become commonplace.
‘Easy Win’ – Isabel+Helen
“From game changers to influencers – jargon, a lazy man’s lingo, is ever-present in design communication and beyond,” says Jamie McIntyre, senior art director at It’s Nice That. “We wanted to create an installation where people could acknowledge and celebrate these strange quirks – no matter what their background.”
A programme of activities will take place each Saturday throughout September and October, thanks to the kind support of G . F Smith, which will allow attendees to take away a uniquely designed print. Hato Press will be running a Risograph printing workshop and South East Print Studio will be hosting free screenprinting demos.
‘Next Steps’ – Isabel + Helen
A Load of Jargon opens this Saturday 17 September 2016 at The Conran Shop, Chelsea.
A Load of Jargon:
Saturday 17 September – A Load of Jargon
The installation will open to the public at The Conran Shop until 30 October.
Saturday 17 September – Risograph All Day Drop-In Workshop
10am – 6pm
Hato Press will work with visitors to create a uniquely designed print inspired by A Load of Jargon.
Thursday 22 September –A Load of Jargon Party
6:30pm – 9pm
With music from Sugarhouse Records, live screenprinting and drinks provided by The Conran Shop (Must RSVP)
Saturday 24 September, 1 and 8 October – Screenprinting Drop-In Workshop
10am – 4pm
Join South East London Print Studio in-store to create a screenprint in the spirit of A Load of Jargon that you can customise and take home across three Saturdays.
Store Opening Hours:
Monday: 10am – 6pm
Tuesday: 10am – 6pm
Wednesday: 10am – 7pm
Thursday: 10am – 7pm
Friday: 10am – 6pm
Saturday: 10am – 6.30pm
Sunday: 12pm – 6pm
All events are free and you can drop into the store at any time to join Hato Press and South East Print Studio.
‘Going Viral’ – Isabel + Helen