Earlier this year Chelsea BA Graphic Design Communication student Billy Osbourne was awarded third prize for his entry into the JTI Clean City Lab competition.
His cheekily titled “Listen to your butt” poster was a witty take on the competition brief, which was to “raise awareness of the impact of smoking habits on the environment, in order to change smokers’ behaviour and reduce the waste generated by cigarettes in urban areas.”
During the Milan Design Festival Billy’s poster was exhibited at La Triennale Design Museum, alongside work from other students from Chelsea College of Arts, Politecnico di Milano, IED Barcelona (I+ED Lab) and HEAD of Geneva.
Chelsea’s involvement with the competition was coordinated by the Enterprise Collective.
The competition was run by JTI / Future Concept Lab.