Impact storytelling is an emerging field. While media and the arts have long been harnessed for social change, these efforts have historically been dispersed and uncoordinated. Only in the past 2 decades has impact storytelling begun to take shape as a distinct, nascent field — what we describe as an “impact storytelling ecosystem” (Mirzoyants A., Eagle R., and Sewell, H: 2024). This ecosystem brings together a broad spectrum of disciplines, from arts and culture to campaigning, media, and technology, united by a shared purpose: achieving long-term social good through the power of story.
Alongside traditional research, we believe advancing this field requires experimentation. We forge spaces for creative exploration and multidisciplinary collaboration, bridging the often-siloed worlds of advocacy, media, and the arts.
24/25 Storytelling Training Fellowship
Our new Storytelling Training Fellowship offers up to eight fellows a free training programme in impact production. Fellows will learn the skills of impact production, routes to impact and develop impact plans and campaigns for their projects.
23/24 Projects
Our inaugural Storytelling Fellows explored how storytelling can counter misinformation and disinformation and developed several prototype projects.
Announcing our 2023/24 Fellows
We've selected 12 Storytelling Fellows and one Associate Fellow to explore how storytelling can help counter misinformation and disinformation.
2023/2024 call-out
Our inaugural Storytelling Fellowship brought together talented professionals and practitioners from across industries and disciplines to help us explore how storytelling can drive social impact.
