Storytelling craft at the institute
We help storytellers strengthen their craft. We ask what form it needs. It might be linear, participatory or immersive or something. Each has a different affordance and craft in storytelling. We experiment. We innovate. We believe this gives us new ways to hold attention and build connection.
Read our case studies to learn more about how we helping storytellers and find out more about how we can help you to tell your story.
Report: Vocalize
What happens when your voice is no longer under your control?
'Vocalize' is an immersive performance set inside a fictional talent agency. Participants record a voice reel guided by an AI version of Stephen Fry. Then the experience took an unexpected turn. They heard their own cloned voice say things they had never said
This report examines the effects of this immersive experience. How it made the risks of synthetic media feel immediate, personal and real. And how it increased awareness of how AI can manipulate identity, consent and trust.
'Vocalize' shows the power of audience as protagonist. The power of personalisation and the importance of a trusted messenger.
Explore how immersive storytelling can build critical awareness, spark dialogue and support public agency in the age of AI. Read our report Evaluating an Immersive Intervention on AI Voice Cloning and Digital Trust (PDF 851KB).
