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Short course

Practical Public Relations Short Course

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Practical Public Relations Short Course | On campus
This one-day practical public relations short course will teach you the basics of public relations. Learn what good PR can achieve and what to expect of a career in PR.

Course description

Course overview

This one-day course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR in one workshop. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.

Who this course is for

This course is suitable for anyone interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business, regardless of prior experience. Beginners are welcome, as are those looking to expand existing knowledge.

Key information

Topics covered

  • Fundamentals of public relations
  • Identifying stakeholders
  • PR planning
  • PR tactics
  • Liaising with the media
  • What journalists want
  • Writing a news release
  • The relevance of social media

Learning outcomes

  • Ability to put together a simple PR plan
  • Understand the basic principles of public relations
  • Understand how PR contributes to organisational success
  • Digital badge and certificate of attendance

Materials

  • Notebook and pen
  • Laptop / iPad / tablet / smartphone

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