PR and Marketing for 16 to 18 Year Olds Short Course

Course description

This is a very practical and engaging course. You will work in groups to analyse current case-studies and go on a site visit to see marketing and PR in action. At the end of the course you will give a presentation to the rest of the class on what you have learned.

Course Outcomes
By the end of this course you should be able to:

• Understand the fundamentals of PR and marketing
• Identify and evaluate the components of the marketing mix
• Describe and critique a current campaign
• Apply for further study with an advanced knowledge of PR and marketing

Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.

Level
Beginner

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
• Experience life on campus
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Shop in our college shops for any materials you might need
• Ask questions of your tutor face to face
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

Digital Credentials (badges and certificates)

Students will receive a UAL Short Courses digital badge and certificate on completion of the course. Digital credentials are a great way to celebrate your accomplishments and stand out from the crowd. Find out more about our digital badges and credentials.