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PR and Marketing for 16 to 18 Year Olds Short Course

Course description

This is a very practical and engaging course. You will work in groups to analyse current case-studies and go on a site visit to see marketing and PR in action. At the end of the course you will give a presentation to the rest of the class on what you have learned.

Course Outcomes
By the end of this course you should be able to:

  • Understand the fundamentals of PR and marketing
  • Identify and evaluate the components of the marketing mix
  • Describe and critique a current campaign
  • Apply for further study with an advanced knowledge of PR and marketing

Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.

Level
Beginner

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
  • Experience life on campus
  • Network and share ideas with students from across the globe
  • Access the technology and materials relevant to your discipline
  • Shop in our college shops for any materials you might need
  • Ask questions of your tutor face to face
  • Receive feedback and critique on your assignments
  • Experience the many sights of London on your down time

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to compliment your cv.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics Covered

  • The marketing mix
  • Press releases and editorial coverage
  • Press packs
  • Images to influence the media
  • Social media and email marketing
  • YouTube and video generated content

Materials

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Meet the Tutor:

This short course will introduce you to the dynamic, exciting world of PR and marketing. You will learn about a range of roles and functions within the communication industries such as direct marketing, digital marketing, advertising and public relations (PR).

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