Short course
Fashion Advertising Skills and Strategies Online Short Course
Course description
Course overview
Learn how to create bold and strategic fashion advertising campaigns that connect with today’s audiences. This practical self-paced online short course will guide you through the process of planning, designing and delivering creative ad concepts, from mood board to media strategy. You will build a professional portfolio to showcase your skills and ideas and help you stand out in fashion marketing and advertising.
Explore the evolving world of fashion advertising, understand consumer behaviour, and develop campaigns that combine creativity with commercial insight. Through hands-on coursework and expert feedback, you will gain the tools and confidence to work in fashion marketing, branding or creative direction.
Students will receive personalised feedback from the tutor on all project submissions and will have access to a dedicated course forum for peer interaction.
You will receive personalised feedback from your tutor at 3 key points in the course:
- Two rounds of formative feedback on your campaign ideas and portfolio development
- One final review of your completed portfolio
Feedback is normally returned within 10 days, subject to tutor availability.
As a guide, the total commitment for this course is approximately 20 hours. This includes core materials and creative tasks.
Your personal learning time may vary depending on your pace, engagement, and how deeply you explore the materials.
Who this course is for
This course is suitable for aspiring fashion marketers, creatives, or entrepreneurs as well as students or graduates in design, communication or fashion-related subjects. It would also be an excellent fit for professionals interested in branding, ethical marketing, or digital storytelling.
Key information
Topics covered
- The role of fashion advertising
- Understanding target audiences and consumer behaviour
- Visual storytelling and copywriting
- Media channels: print, digital and social platforms
- Campaign planning and execution
- Creativity and innovation in advertising
- Metrics and performance analysis
- Ethical practices: diversity, sustainability and transparency
- Building a professional portfolio
Learning outcomes
By the end of this course, learners will be able to:
- Explain the role of fashion advertising in building brand identity and connecting with target audiences
- Analyse the evolution of fashion advertising, from traditional media to digital platforms
- Identify and understand fashion consumers through audience research, trends, and buyer personas
- Apply key elements of successful ads, including visual storytelling, persuasive copywriting, and influencer use
- Select effective media channels for fashion campaigns, including print, social media, and omnichannel strategies
- Plan and execute a fashion ad campaign, covering objectives, budgeting, timelines, and collaboration with creative teams
- Develop creative and unique campaign ideas, balancing innovation with effective art direction and design
- Measure and analyse campaign performance using metrics, tools, and case studies to track success and improve results
- Discuss ethical considerations in fashion advertising, including diversity, sustainability, and transparency
- Build a professional portfolio showcasing creative projects, campaign plans, and reflective journals to demonstrate industry-ready skills
Materials
- A notebook or sketchbook (digital or physical – for brainstorming, notes, and campaign ideas)
You may also find these helpful:
- A presentation tool such as Microsoft PowerPoint, Keynote, or Google Slides (for mood boards, campaign visuals, and portfolio work)
- A word processing tool such as Google Docs, Microsoft Word, or Pages (for reflective journals and written tasks)
- A free Canva or Pinterest account (optional but useful for creating visual content and mood boards)
- Basic design tools or apps (e.g. Photoshop, Procreate, or equivalent – optional but useful for visuals)
- A social media account (Instagram, TikTok or similar – for observing current fashion campaigns and trends)
- Free analytics tools (like Meta Business Suite or Google Analytics – for applying lessons on performance metrics)
- Access to fashion magazines or blogs (for examples of advertising in context)
Please see our Guide to taking online short courses
Tutor
Toby Meadows
Toby Meadows is the international best selling author of 'How to Set up & Run a Fashion Label' currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad.
As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.
As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.
www.tobymeadows.com
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