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Introduction to Fashion Journalism Online Short Course

Course description

Do you want to discover how to report from the catwalk shows, co-ordinate a fashion shoot and create cutting edge fashion content? Do you dream of working for a fashion magazine or becoming a successful fashion blogger or influencer? Are you passionate about fashion and love writing? If you are interested in taking the first steps towards an exciting career in fashion journalism, or just enjoy fashion writing, then this is the course for you. Well written fashion content and excellent interview technique skills will help you get ahead, whether you want to write for a magazine, create content for a fashion brand or start your own fashion podcast.

Topics covered include:

  • Fashion news how to wow your readers with the most cutting edge stories
  • Fashion features how to choose exciting subjects for long reads, and how to keep your reader reading
  • Essential interview technique important tips on face to face interviews, from coming up with questions to navigating your first interview
  • Fashion shoots how to style and produce a shoot from conception to publication, and how to come up with original creative ideas
  • Fashion and social media fashions changing role online, and how you can be part of it
  • The pitch how to come up with compelling content and get it published
  • Getting a job in fashion the dos and donts and what jobs are actually out there
  • Knowing your audience from podcasts to moving image to features writing, you need to know who your audience is

Journalists may have to commission fashion shoots and promote themselves and their work on social media, so being able to chose eye catching images, take photographs and style shoots is increasingly important. Although this course focuses on writing, we also cover styling, how to chose photographs, and look at the importance of fashion film and video.

Who should take this course?

The course is aimed at those looking for an insider's overview of fashion journalism, for those looking to change career, those who want to develop and improve their writing skills, or for those who just want to test the waters and see if this could be a field they might want to work in. This course would work well paired together with an additonal fashion styling course. Introduction to Fashion Journalism could the be spring board needed for those wanting to get published online or in print, those wanting to start their own online platform, and those looking to get a job with a magazine or fashion brand.

Entry requirements

A good grasp of the English language and an eye for fashion.

Level Beginners, no prior knowledge of the subject is needed, although fashion experience is of course always welcome.

Follow-up course

After doing this course, you should look into our Fashion Journalism short course, which will provide you with plenty more opportunities for putting what you've learned into practice.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.


Topics covered

  • how to write news and features
  • face-to-face interviews
  • building contacts
  • getting a job in fashion
  • the structure of a fashion team in a magazine

Journalists increasingly have to commission fashion shoots, if not style themselves, so an introduction on how to choose pictures and basic fashion styling are also included.


Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here -

Please bring with you to the first session:

  • A notebook and pens/pencil for taking notes
  • A laptop or equivalent (if you already own one, no need to buy one for the course)
  • 3 fashion magazines of your choice

You will also need for the last session:

  • 1 piece of A2 paper
  • Prit stick glue
  • Scissors
  • 4 old fashion or lifestyle magazines for collage
Meet the Tutor:

The world of fashion journalism is an exciting, fast paced and ever changing profession that can be difficult to break into. In this introductory fashion journalism course you will learn the basics to get your started with your career as a fashion writer.

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