This online course will teach you advanced visual merchandising skills. Focusing on store design and types of layout, you will consider product positioning, customer flow, link selling, hot spots and more - ideal if you have overall responsibility for large or small retail spaces.
This is a practical course where you will get the opportunity to create your own visual merchandising floor plan and develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching).
You will learn through live class discussions, tutor Q&As, practical tasks and analysing case studies of a range of retail outlets. You will primarily explore fashion and homeware brands, but the skills you learn are transferable to any retail setting.
There is no question that visual merchandising optimisation can increase retail sales and improve the customer experience. This course will teach you how to do this yourself, and could lead to an exciting career as a senior visual merchandiser.
By the end of the course you will be able to;
Who is Store Layout and Visual Merchandising Online Short Course for?
This course is for anyone with an interest in visual merchandising and branding. Perhaps you already work in fashion or retail and would like to specialise, or maybe you want to put your creativity to the test while simultaneously considering commercial outcomes as a professional visual merchandiser does.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).
This online course provides important insight into visual merchandising and store design. You will focus on floor plans, customer flow and product presentation methods.