Communicating Sustainability in Fashion Online Short Course
Course description
Course overview
This course is an introduction for fashion marketing professionals and strategists as well as fashion sustainability activists to the increasingly important trend towards fashion sustainability. The course covers promotion opportunities, the changing consumer, and risks and issues through the value chain.
During the course you will explore critical approaches to fashion marketing and communications from a sustainability perspective and address the question of whether marketing is hindering or helping tackle the sustainability challenges faced by the industry. This understanding will help you develop more sophisticated sustainability strategies.
Who this course is for
This course will be invaluable to individuals seeking a comprehensive understanding of sustainability issues, how they are affecting the consumer, and, as a result, the fashion industry. This course will best suit individuals already active in the fashion industry, and some overall knowledge of the industry will be useful to participate fully in the course.
Key information
Topics covered
- Introduction to global sustainability challenges and fashion sustainability.
- Circular economy and sharing economy
- Business structures and business models
- What sustainability issues are being covered, using what channels?
- Marketing communications: tools and challenges
- Greenwashing and Green hushing
- Sustainability as a point of differentiation
- CSR marketing and how it effects brands in crisis situations.
- Efficiency vs. effectiveness
- Changing consumer demand
- How sustainability is being framed
Learning outcomes
- By the end of this course, you will;
- Gain a developed understanding of the issue of sustainability in relation to the fashion industry
- Explore if sustainability can create a a competitive advantage for a brand
- Investigate how sustainability issues are being communicated to the public
- Understand consumer attitudes towards sustainability and how this can impact a fashion brand
- Receive tutor feedback on your weekly assignments
- Receive a digital badge and certificate of attendance
Materials
Course Specific Materials
- Paper and pen to take notes during live sessions
Please see our Guide to taking online short courses.
Tutor
Alice Wilby
Alice Wilby is an art director and stylist who has been working in sustainable fashion since 2009. With her business partner Khandiz Joni, Alice co-founded Novel Beings, the worlds first sustainable style agency; now, A Novel Approach, providing art direction and consultation for sustainable fashion, lifestyle and clean beauty brands. Prior to setting up Novel, Alice was on-line editor at Eco-Age, working on the launch of Gucci's first sustainable accessories collection. She also sits on the Global Advisory Board for Fashion Revolution and has also art directed, styled and produced their photographic campaigns.Book a course
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