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Short course

Principles of Luxury Brand Management Online Short Course

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Explore how luxury fashion brands define their identity, build loyalty, and communicate their values. In this short, self-paced course, you’ll learn the fundamentals of luxury brand management while developing your own Luxury Brand Concept as a creative portfolio piece. This self-paced course offers flexible learning for busy schedules, from any location.

Course description

Course overview

How do luxury fashion brands stand out and communicate what they stand for? This short online, self-paced course introduces the core principles of luxury brand management, focusing on brand identity, customer loyalty, and effective communication strategies.

Through a series of short videos, interactive reflections, and practical exercises, you’ll examine how luxury brands create meaning, desirability, and emotional connection with their audiences. The course also looks ahead to the future of the industry, exploring how innovation, sustainability, and evolving consumer values are reshaping the concept of luxury.

As you progress, you’ll work on a guided creative project, developing your own Luxury Brand Concept step by step. By the end of the course, you’ll have produced a mini portfolio piece that demonstrates your understanding of how successful luxury brands are built and communicated.


Who this course is for

This course is for anyone interested in how luxury fashion brands are built and communicated.

It is ideal for aspiring fashion and branding professionals, students, and early-career creatives, as well as entrepreneurs looking to position a brand in the luxury space. No prior experience is required, making it accessible to beginners while still offering valuable insights for portfolio development.

Key information

Topics covered

  • The history and evolution of luxury brands
  • Brand identity, names, and symbols 
  • Customer attitudes and behaviour in luxury
  • Brand positioning and differentiation
  • Communicating brand values and customer experience
  • Heritage vs. innovation in luxury branding

You will learn through a combination of lectures and course work submissions with feedback from the tutor.

Learning outcomes

  • Developed an understanding of the fundamentals of luxury brand management
  • Created a luxury brand concept through guided project stages
  • Be able to define brand identity and target customers
  • Explored effective ways to communicate luxury values and experiences
  • Gained insight into current shifts shaping the luxury fashion industry


Materials

  • Digital device such as a computer, tablet, or smartphone with internet access for accessing course content, researching, submitting assignments, and participating in discussions.


Tutor 


Toby Meadows


Toby Meadows is the international best selling author of 'How to Set up & Run a Fashion Label' currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.

www.tobymeadows.com


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