Multimedia storytelling is a technique of telling a single story or story experience across multiple platforms using traditional and digital media formats. This interactive, inspiring course will introduce you to storytelling and multiplatform content creation and curation approaches. Multimedia storytelling offers an opportunity for deconstructing a brand story and using diverse communications channels (digital and print media) in the most effective way to reinforce and extend marketing reach.
Over four weeks you will analyse and critique case studies, research, create, write and art direct content for digital media, posters, magazines, TV and radio. You will gain an understanding of complexities of various platforms and learn how to develop a narrative that can be told across them in an engaging way for your target audience. Week by week, you will apply newly acquired knowledge to your campaign project with the help of tutor and peer-to-peer feedback.
By the end of this course you should have:
Who Should Attend
This course will be incredibly useful if you are working in or studying advertising, marketing, PR, or fundraising, and want to how multimedia storytelling is transforming advertising, and how to use it to enhance your own communications and engage with audiences.
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online short course materials
To take part in the Online sessions you will need:
Please bring for the first session:
This online short course will develop your understanding of multimedia storytelling. You will analyse and critique case studies, research, create, write and art direct content for digital media, posters, magazines, TV and radio.