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Service Design (Online Short Course)

Service Design (Online Short Course)

London College of Communication
Taught by
Megha Wadhawan


This online course is a practical introduction to the field of service design and will provide tools and methods for designing services. Service design is a people-centred design process that is used by organisations to create better services. It adds value for users by understanding and improving their experiences across the various stages of a service and for service providers by optimising their back-end operations.

During this course, you will be taught the theory and basic methods of service design while applying them to a specific challenge. This will give you both an overview of what service design is and how it can be applied in a real context.

This course will include:

  • In-class workshops
  • Project work
  • Presentations and feedback sessions

Topics Covered

  • Week One: Service Design 101 - Intro to service design and design thinking methodologies
  • Week Two: Deep-dive on design research and how to conduct it
  • Week Three: Using customer journey maps, personas and clustering to define a problem.
  • Week Four: How to create and visualize great service concepts
  • Week Five: Prototyping and testing for service design
  • Week Six: Intro to implementing service design through blueprinting and business model design
  • Week Seven: Delivering service design through business model design and measuring service design

Course Outcomes
By the end of this course you will have a better understanding of;

  • Service design theory and essential methods such as customer journey mapping
  • Design research and how to conduct it
  • How ideation and prototyping can be applied to the design of services
  • How service design can be implemented through tools such as service blueprints

Who is Service Design (Online) for
The course will suit non-designers working in service industries as well as creative professionals looking to move into this emerging discipline. In fact, anyone interested in creative problem-solving approaches and applied design thinking would benefit.

Level: Beginner.

Please note: This course is for students aged 18 and over

Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communication wherever you are in the world. Additionally all LCC Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCC Certificate upon completion

Further details about this course and others offered at LCC can be found here or you can check the Online Short Courses FAQ page for more details about how the courses are delivered

Please note that all courses are taught in UK time. To check and compare times please click here

Follow Up Courses
After you have completed this course you may want to learn more about User Experience (UX) Design (Online).
You may also be interested in our classroom based course taught at the college Service Design and Innovation Intensive.

Tutor Description

Megha Wadhawan is a service designer whose work brings real people into the heart of services. She’s facilitated workshops and trainings on service design and design research for organisations such as Ustwo. She co-authored the DIYToolkit for Nesta with STBY, taught at Ravensbourne University, University of Bath & University of York as well as mentored for the Queen’s Young Leaders Programme. An active member of London’s service design community, she is the co-founder of the London chapter of the Global Service & Sustainability Jams since 2010 and has worked on issues such as scaling up clean energy, and the empowerment of girls in India.

Her clients include Google, Microsoft, Nokia, Square, Nesta, Nike Foundation, Rockefeller foundation, Forum for the future & Lloyds Banking Group. She has also founded an art gallery, developed start-ups and lived in eight cities across two continents.

Available dates