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Short Course

Social Media Marketing Online Short Course

College
London College of Communication

This online short course will teach you everything you need to know about creating a social media marketing strategy. Learn the tools of social media marketing from an expert, increase engagement with your target market and attract new audiences.

Course description

Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but whats the best next step to get the most out of the platforms? Join this short course to learn how to create awareness of your brand, reach new audiences, and increase engagement.

In this course, you will gain knowledge about the different factors that drive social media marketing. You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, youll learn how to measure your results.

Through weekly online classes, you will gain insight into how social media executives manage social media accounts to promote their brand. There will be an emphasis on developing consistent content and narrative and you will be encouraged to create your social media marketing strategy at the end of the course.

On this course, you will learn how social media marketing can be useful to a professional social media strategist. If you would like to learn how to get the most out of social media and create engaging content across all platforms, whether its for your professional role or your own business, this course is for you.

In this course, you will gain knowledge about the different factors that drive social media marketing. You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, youll learn how to measure your results.

Through weekly online classes, you will gain insight into how social media executives manage social media accounts to promote their brand. There will be an emphasis on developing consistent content and narrative and you will be encouraged to create your social media marketing strategy at the end of the course.

On this course, you will learn how social media marketing can be useful to a professional social media strategist. If you would like to learn how to get the most out of social media and create engaging content across all platforms, whether its for your professional role or your own business, this course is for you.

Course Outcomes:

By the end of the course you should:

  • Establish a sustainable presence on the social media platforms relevant to your business
  • Schedule and create content across platforms with a consistent narrative and tone of voice
  • Increase engagement with your target market across social media platforms
  • Execute a social media strategy or a campaign and measure its impact using metrics
  • Understand online copyright and social media policies and best practice for social media

Who is Social Media Marketing Online Short Course for?

This course is for anyone who would like to learn more about social media strategy to grow brand audience and engagement. You may apply what you learn in a professional role or to your own business.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics covered

  • An overview of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube
  • Traditional marketing vs social media marketing
  • Scheduling and creating consistent content and voice across platforms
  • Increasing engagement with your target market
  • Capturing and analysing metrics to segment and target your market
  • Measuring a campaign's return on investment (ROI)
  • Successful social media campaign case studiesBest practice in social media marketing strategies
  • Overview of copyright and social media policies

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

£
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