Short course
Creating Original and Effective Live Events Online Short Course
Course description
Course overview
Through a series of engaging and interactive sessions over 2 days, you will learn how challenge conventional thinking and create an original and effective live event.
Drawing on corporate events, this course explores how changing formats and a fresh approach can serve different audiences by aligning client strategy and the creative concept with selection and use of venues, application of appropriate technologies, specialist crew, the agency production team and the budget allocated.
During the course, you will develop new ways of formulating and designing a live event project, evaluate the rationale behind your creative concept and ideas and gain an understanding of the event production process.
You will learn why every event is different and requires a tailored approach to create a unique and memorable experience that really connects with an audience. Creative problem-solving is vital in this constantly evolving industry.
Who this course is for
This course is aimed at event industry graduates or students looking to enhance their design and creative production skills within this fast-evolving sector.
It would be an excellent choice if you work, or are intending to work, as a creative producer or creative director in corporate live events, or in marketing, public relations or brand management within the same sector.
You will need to have computer access and basic familiarity with PowerPoint/Keynote to complete online tasks. You will be required to carry out independent research after day 1, (approximately an hour) to support feedback and discussion on day 2.
Key information
Topics covered
- Different live event formats and design opportunities
- The client briefing process
- Applying creative thinking in designing a unique event experience
- Use of staging, lighting, sound, projection, video, live action and more
- Sustainability and green issues
- Individual projects Q&A
Learning outcomes
- Identify why some events are more engaging and successful than others
- Understand the importance of a clear brief and strategy to define core objectives
- Recognise the collaborative contribution of designers, technicians and crew
- Formulate an original, memorable and sustainable event experience
- Use concept design, venue selection, budgeting, timescale, technical and other resources effectively, as an individual or as part of a production team
- Shape any event to recognise emotional high points within your audience’s ‘journey’
- Apply flexible, creative thinking to problem-solving right from the start
- Receive a digital badge and certificate of attendance
Materials
- Notebook and pen/pencil for additional thoughts/action tasks would be helpful
Please see our Guide to taking online short courses.
Tutor
David Clement
David Clement is a Creative Director specializing in the corporate sector of live events. David has worked for 40 years, both freelance and with major agencies, designing and producing award-winning communication projects. He is the author of an Apple iBook-with real-world perspective on LIVE EVENT PRODUCTION: Effective face-to-face corporate communication, or ‘Reaching the guy at the back with bad eyesight - who’d rather be in the bar’.
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