Storytelling Techniques for Business Short Course
Course description
Course overview
Humans have always told stories - to understand the world, to create things, to survive. It is therefore one of the most essential skills, and especially in business. All communication is a narrative.
Taking place over a single weekend, the Storytelling Techniques for Business Short Course is an intensive and practical short course taught through a series of lectures, practical exercises and some (optional) out-of-class exercises.
During the course, students examine the techniques used by great communicators and gain an insight into various practical techniques on how to deliver.
This course is available both on campus or online.
Who this course is for
This course is aimed at anyone interested in improving their communication skills as part of personal growth. It would be an ideal choice for:
- Professionals in any type of business, people who want to communicate better internally with their colleagues, teams and management, or externally with clients, subcontractors or suppliers
- Entrepreneurs, artists and the self-employed who are presenting their work, project ideas, or portfolios to potential employers and stakeholders
- Activists and campaigners who need to rally support for their cause
- Students who are learning to define themselves and their work and communicate this with lecturers, examiners, stakeholders, including job-interviewers
Key information
Topics covered
- Essentials of great communication
- Storytelling techniques for structure
- Transforming data into a meaningful message
- Captivating delivery, including use of voice and body language
- Confidence
- Troubleshooting
Learning outcomes
- Distil a cogent and concise message from any type of source material
- Structure the content of a pitch or a presentation for flow, and make the story exciting
- Give 'dry' data the right emotional tone to get the audience to relate and engage
- Use different techniques for effective verbal delivery
- Use voice and body language in a captivating manner
- Increase confidence and use different techniques to manage nervousness
- Adapt story to different occasions and audiences and to changed circumstances
- Digital badge and certificate of attendance
Materials
- Notebook and pen (or another note taking device)
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Seema Aggarwal
Seema Aggarwal has a deep understanding of communication, both written and spoken. Her extensive career in advertising and communication has been centered on how to create and deliver messages with impact. She was instrumental in launching and growing the digital arm of businesses in the media and entertainment sector; including publisher of special reports Raconteur and Disney Theatrical Group. She also has over a decade of experience working specifically with voice through her various experiences as a voice coach, voice over artist, radio trainer and public speaker.
Sasha Damjanovski
Sasha Damjanovski is a life coach, a public speaker, and a psychological counsellor. He is also a multi-award winning writer and director of film, TV and theatre, and his work draws heavily on his personal journey and over 30 years of experience as a storyteller and a business communications professional. Sasha is an associate lecturer at Central Saint Martins, and collaborates with several other universities. sashadamjanovski.com
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