Dr Arnab Banerjee

Biography

With over thirteen years of academic experience, my research focuses on Consumer Psychology, Neuromarketing, Nudge Marketing, Quantitative Research Methods, and Decision Making. I have contributed to curriculum development and teaching in subjects like Fashion Consumer Analytics and Fashion Behavioral Economics. Holding a doctoral degree in Nudging and Behavioral Economics, I also possess dual Master's degrees in Marketing (MBA) and Psychology (MA). Complementing my academic background, I bring three and a half years of corporate experience, including roles in Consumer Research (Quantitative Research) as a Product Specialist-Client Services at The Nielsen Company. In this capacity, I managed corporate research projects for prestigious clients such as Max-New York Life Insurance, Aviva, ICICI-Lombard, and Axis Bank. Previously, I worked with the State Bank of India, focusing on Retail Lending, Financial Planning, and Leadership.