Rebecca Kassab – BA (Hons) Design Management and Cultures

Image of Rebecca Kassab in the Upper Gallery at London College of Communication.

Rebecca Kassab is a second year BA (Hons) Design Management and Cultures student at London College of Communication.

Rebecca is part of UAL’s Integrated Study Abroad programme and has joined LCC for one year from her home university in Brazil, Pontifícia Universidade Católica de Minas Gerais.

Here we catch up with Rebecca about her time in London, how she’s found studying at LCC, and her project with CalAid.

Hi Rebecca! Could you please tell us where are you from in the world?

I’m from Belo Horizonte, Brazil.

What’s the most interesting project you’ve worked on through the BA (Hons) Design Management and Cultures course at LCC so far?

For our Design Management 2 unit, we had to do a research proposal for any organisation or client that we saw fit. After going through a lot of theory about Co-Design and Human-Centred Design, I decided to create a proposal that investigates how charities could optimise their donations to refugees. To do so, I focused on CalAid, a non-governmental organisation coordinating the distribution of donations to the Calais refugee camp.

Image of colourful zine designed by Rebecca Kassab
A zine created by Rebecca Kassab

At the end of the proposal I suggested some ideas that we could test together to improve their logistics. It was a great opportunity to develop something that was meaningful to me, while combining great theory. I also really liked creating a zine, where I could talk more about feminism in Brazil, and explain a bit about what is going on there in terms of reproductive rights and women’s issues.

And what’s next for your research in this area?

I’m planning to volunteer during the next CalAid collection point in London and bring with me a few prototypes of the proposed ideas. Let’s see how that goes…

Image of labels designed by Rebecca Kassab as part of her CalAid project
Labels designed by Rebecca Kassab as part of her work with CalAid.

How did you find the experience of taking part in the UAL Undergraduate Research Forum?

It was really interesting to know about many cool projects that are being developed by undergraduate students just like me. It was truly inspiring. Talking from a personal point of view, I was too nervous and probably spoke too fast, but felt a great energy from the room.

How have you found living in London, and where’s your favourite place to explore?

No matter the weather, London is just a beautiful and interesting city to live in. I’m always impressed by the amount of cultural and art events constantly happening all over the city.

Image of zine designed by Rebecca Kassab
Zine created by Rebecca Kassab

I’d say my favourite place in London has been Shoreditch. Even though it’s overpriced most of the time, I just like to walk around that area and feel its creative atmosphere.

And what are you hoping to achieve after you graduate?

I’m still not sure of what I’m going to do right after I graduate since I’m in my second year, but I see myself coming back to Brazil and applying all the knowledge I’ve gained and continue to gain at LCC. I believe there is so much you can do with service design and design thinking to improve people’s lives. I want to create meaningful things for me and for others.


Read more about Rebecca’s research work with CalAid on the LCC blog

Find out about UAL's Integrated Study Abroad programme.