BA (Hons) Fashion Communication: Fashion Communication and Promotion

Eager to thrive in the inspiring atmosphere that has spawned many of fashion’s brightest designers? This course is for the fashion literate, ambitious and observant individual who’s eager to study and communicate fashion.

This course is part of the: Fashion Programme

Scholarships and Awards available:

Charlotte and Dennis Stevenson Awards
Foundation for Essex Arts Scholarships
Mead Scholarships and Fellowships
Yat Malmgren Bursary
Fung Foundation Study Abroad Scholarship

L-R: 'Ride with the Heros

L-R: 'Ride with the Heros" Magazine by Kate Sunderland; 'Atelier' Magazine by Constance Govare; 'Artisan' Magazine by Maria Prasomya

Meet Course Leader Hywel Davies and students

5 great reasons to apply

  • Choose from three pathways: Fashion Communication & Promotion, Fashion History and Theory, Fashion Journalism 
  • You'll partake in collaborations with external professionals and sponsors including L'Oreal Professionel, Dazed & Confused, Diadora, Grazia, Pringle of Scotland, British Museum, Museum of London, Alix Partners, From Somewhere and the Victoria and Albert Museum 
  • You can take the opportunity to interrupt your course after two years full time study to do a work placement and qualify additionally for the Diploma in Professional Studies
  • Take advantage of the course’s excellent relationship with the international fashion community, to experience placements drawn from a wide and distinguished range of sources
  • Our graduates work across a wide spectrum of careers in Fashion Communication, working as writers, journalists, editors, stylists, photographers, art directors, set-desginers, fashion show producers, illustrators, curators, archivists, researchers, and retailers.


Course Leader

Hywel Davies

Course Location

King’s Cross, London

Study LevelUndergraduate
Study ModeFull time
Course Length3 years or 4 year sandwich full time
Home/EU Fee

£9,000 per year (2016/17).

Please note that fees are subject to inflationary increase.

Use our Fees and Funding Calculator to estimate how much your studies may cost you in your first year, and what funding may be available to you.

International Fee

£17,230 per year (2016/17).

Please note that fees are subject to inflationary increase. 

Use our Fees and Funding Calculator to estimate how much your studies may cost you in your first year, and what funding may be available to you.

Start DateMonday 25 September 2017
Autumn Term DatesMonday 25 September - Friday 8 December 2017
Spring Term DatesMonday 8 January – Friday 16 March 2018
Summer Term DatesMonday 16 April - Friday 22 June 2018
Application Route


Application DeadlineApplications for 2017/18 entry will close on 15 January 2017.
UCAS Code4J55
University CodeU65

Content and structure

With the explosion of new media over the last ten-years, the fashion industry has been democratised. Opportunities in fashion are no longer primarily focused on the role of designer - the fashion industry requires quality content in the form of words and image.

BA (Honours) Fashion Communication  is part of the Fashion programme. It is aimed specifically at students who are passionate about fashion, but do not want to follow the design route.

From photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, to bloggers and social networkers, on-line marketers, ‘traditional’ writers, journalists, curators, commentators and theorists, BA (Honours) Fashion Communication aims to nurture you to become innovative, informed, responsible promoters, writers, communicators and observers, central to the industry’s future.

The course comprises three named pathways, all of which have the communication of and about fashion at their core. Led by tutors who are expert practitioners, the pathways offer different approaches and a synergistic combination of fashion communication, awareness, historical and theoretical studies.

  • Fashion History and Theory concentrates on developing your understanding of the history of western fashion, and the development of a sound theoretical framework within which to analyse this knowledge.
  • Fashion Communication and Promotion focuses on understanding how fashion can be communicated and promoted creatively through different media, through a curriculum that includes, amongst other areas, branding, trends, styling, photography, graphics and the creative use of new digital platforms.
  • Fashion Journalism builds on the College’s forty-year track record in this area, and offers you the opportunity to focus on fashion writing for different audiences, media and markets. From traditional media to new platforms the pathway will anticipate and respond to industry’s insatiable demand for quality written content.

The course is uniquely taught alongside BA (Honours) Fashion, offering you, as communicators, first-hand insights into fashion design ‘in the making’.

Recognition of difference, nuance, diversity and cultural meaning is central to the course ethos. We encourage and support you to take advantage of the opportunities, challenges and benefits that this offers, to develop creatively and intellectually whilst increasing your technical and professional skills and knowledge.

Ultimately we aim for you to graduate as confident, responsible, adaptable Fashion Communication specialists who possess a depth of knowledge in your chosen fields underpinned by a breadth of knowledge and critical understanding of the social, economic and cultural factors which impact on the professional environments in which you will work.

The BA Fashion Communication curriculum is flexible, providing excellent scope for networking with the fashion industry. Active learning through project-based enquiry is a cornerstone. You'll do collaborative projects that involve working together in mixed pathway groups or with external professionals and sponsors (e.g. Monaco Museum of Modern Art, Liberty, Dazed & Confused, Victoria and Albert Museum). This promotes interdisciplinary peer learning. It helps you develop the ability to work with others, the capacity for independent learning, and greater awareness of the skills you'll need to further your career.

Visiting lecturers include Kay Barron, Laura Bradley, Caroline Evans, Kathryn Ferguson, Mandi Lennard, Penny Martin, Iain R Webb.

Length of study for all fashion communication pathways is three or four years. You can apply to interrupt your degree course after two years full time study to do a period of work placement (subject to academic approval). If you meet the approved requirements of this work placement period you'll qualify additionally for the Diploma in Professional Studies.

BA Fashion Communication offers a choice of three named pathways (identified by separate UCAS codes).

With the study of the communication of fashion as their core subject, these options represent a uniquely synergistic combination of fashion communication, design, historical studies and theoretical studies led by tutors who are expert practitioners. The pathway range allows you to study a specific area of Fashion Communication in depth, embracing different approaches to the subject and a range of creative opportunities within the industry.

Under the Framework for Higher Education Qualifications the Levels for a BA are: Level 4 (which is stage 1 of the course), Level 5 (Stage 2) and Level 6 (Stage 3).

There's a progression point at the end of each Level and, in order to progress, all units of the preceding Level must normally have been passed.

If you're unable to continue on the course a Certificate of Higher Education (Cert HE) will normally be offered following the successful completion of Level 4 or a Diploma in Higher Education (DipHE) following the successful completion of Level 5.

To gain a BA (Honours), students must successfully complete 360 credits. The final award consists of marks from Level 6 units only, weighted according to their credits.

At enrolment you need to identify if you wish to study for three years full time or take the four-year mode. The work placement takes place at the end of Stage Two. A Diploma in Professional Studies is awarded on successful completion of this year.

Pathway outline - Fashion Communication and Promotion

In Fashion Communication and Promotion, you will explore how fashion is communicated and promoted creatively through different media. The curriculum includes photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms. Core elements of the programme set out to develop communications awareness through investigation and analysis of the relationship of word to image; related aspects of professional practice are addressed through seminars and workshops. In all contexts, the emphasis is on professionalism, flexibility and teamwork.

Stage One

This stage lays the foundation for the development of your skills, knowledge and ideas through practical or technical workshops, lectures and seminars. While focusing on the unique aspects of your chosen pathway, Stage One introduces you to related pathways, encouraging you to research, explore and develop individual strengths and approaches.

Stage Two

This stage carries you deeper into your pathway, allowing you to develop a variety of approaches through individual and often experimental responses while acquiring the discipline demanded by professional practice. Through a combination of studio work, formal tutorial guidance, seminars, lectures, external projects, competitions, critiques, personal research, independent study and team projects, you'll explore the breadth of your subjects and develop your individual talents in relation to them. During this stage you'll benefit from the learning experience gained from helping our final year students prepare work for the degree shows.

You may also have the opportunity to go abroad (at your own expense) during this year to visit trade shows or fashion collections relevant to your field of study.

At the beginning of the summer term, students on the four-year programme are involved in the planning and preparation for their work placement. Exceptionally, three-year full-time students may apply to transfer to the four-year mode to do a work placement. Such applications have to be made via the Placement Administrator.

Stage Three

The focus during Stage Three is on the further development of your individuality and independence as you initiate, develop and complete your final degree project. Your course work helps you locate, explore and exploit your strengths while identifying areas that may require further attention or focus.

In the summer term you will show work in a degree examination exhibition.

Cultural Studies

In Stage One you'll attend lectures on a range of cultural themes, including course-specific options and broader aspects of popular culture, art and design. This gives you an opportunity to discuss cultural issues and to develop your communication, research and writing skills through encounters with students from other courses.

Within your cultural studies programme, elective studies complement and underpin your main study area.

In Stage Two you begin work on your degree dissertation research. This allows you to carry out an extended body of research on a subject of your choice in negotiation with your tutor. The dissertation is a written project involving structured analysis of a chosen aspect of visual, textual or spatial culture that is completed in Stage Three. It may be weighted at 20 or 40 credits, balanced with your main study practice. Your dissertation consolidates your research and writing skills, offering you a unique opportunity to develop a cultural study of your own.

Personal and Professional Development, (PPD) helps to prepare you for employment and career development by providing you with skills to enable you to take responsibility for your own learning. The core study of all the fashion pathways also helps develop many of these transferable skills, which play their part in equipping you for a professional career and the generic activities of creative practice.

PPD is integral to BA (Honours) Fashion Communication and is embedded in many aspects of both the studio and cultural studies programmes as a planned part of their structure and learning content. PPD activities take place in all Stages of the degree course and aim to improve your capacity to understand what and how you are learning and to help you to review, plan and take responsibility for your own learning. A considerable number of the skills learned in the academic context of BA (Honours) Fashion Communication have a wider value and use in other areas of life. These transferable skills are highly valued by employers.


Course Leader and Fashion Communication and Promotion Pathway Leader: Hywel Davies

Stage 1 Leader, Fashion Communication:Carol Morgan
Lecturer:Iain R Webb 
Lecturer: Martin Andersen
Lecturer: Claire Robertson
Lecturer: Judith Watt
Lecturer: Cally Blackman

Cultural Studies co-ordinator: Jane Tynan 


BA Fashion Communication graduates work across a very wide spectrum of careers in fashion.  

Our graduates work across a very wide spectrum of careers in the Fashion communications industry. From curators and archivists to journalists, stylists, photographers, fashion show producers, illustrators, editors and retailers the range of career opportunities is wide

Many of our graduates have gone on to work with important fashion companies throughout the world:

  • Love Magazine (Editor).
  • Port Magazine (Fashion Editor),
  • The Telegraph (Junior Fashion Editor),
  • Pop Magazine (Junior Fashion Editor),
  • Acne Paper (Junior Editor),
  • Burberry (Art Director),
  • 10 Magazine (Online Writer),
  • (Studio Assistant),
  • Grazia Magazine (Fashion Assistant),
  • Six Creative (Casting Assistant),
  • Vogue Turkey (Fashion Assistant),
  • (Fashion Assistant),
  • Reiss (Online Editor),
  • Proud Galleries (Galleries Assistant),
  • Gainsborough & Whiting Show Production (Production Assistant)
  • Orphan Creative NYC (Junior Creative).
  • Alexander McQueen (Archive Manager),
  • Burberry (Archive Assistants, Assistant Stylist),
  • Margaret Howell (Archive Assistant),
  • Bonhams (Textile Specialist),
  • (Assistant Buyer),
  • Daphne Guinness Collection (Archivist),
  • Christian Louboutin (Archivist),
  • Somerset House (Assistant Curator, Exhibitions Assistant),

Recent graduates have also entered postgraduate study on the following courses:

  • MA Critical Writing in Art and Design (Royal College of Art),
  • MA Journalism (Goldsmiths),
  • MA Fashion Curation (London College of Fashion),
  • MA History of Design (Royal College of Art/ Victoria and Albert Museum),
  • MA History of Art - Dress, Body, Space and Modernity: Fashion in the City, 1919-1939 (The Courtauld Institute of Art).

Developing your links

Located at the heart of the London fashion industry, BA (Honours) Fashion Communication is able to link education and industry providing students with 'live' projects and professional feedback. The BA (Honours) Fashion Communication course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.

Students benefit enormously from studying in London. While there are other fashion courses on the outskirts of the capital, none can offer you the daily stimulation and advantages of being in the middle of an international cultural and fashion centre, surrounded by all levels of the retail market and sectors of the industry within which you will later find employment.

Current collaborations across the design pathways include work with L'Oreal Professional, Triumph, Liberty, Tie Rack, Paul Smith, Dior and Christian Dior Couture. Fashion History and Theory students collaborate with Pringle of Scotland., Somerset House Embankment Galleries, Royal Borough of Kensington & Chelsea, Historic Royal Palaces/ Kensington Palace and Alexander McQueen.

Entry requirements

Fashion Communication and Promotion pathway

This pathway requires portfolio evidence. Entry is highly competitive and selection is determined by the quality of your application, indicated primarily in your portfolio of work and written statement. Applicants are normally expected to have achieved, or be expected to achieve, the course entry requirements detailed below:

  • Foundation Studies in Art and Design
  • A pass in 1 GCE A level
  • Passes at GCSE level or equivalent in 3 subjects (grade C or above)


  • BTEC National Diploma in an art and design subject
  • Passes at GCSE level or equivalent in 3 subjects (grade C or above)


  • UALAB Level 3 Pre-University Art and Design
  • Passes at GCSE in 4 other subjects grade C or above, at least one of which should be in an art and design subject (or the equivalent level 2 qualification in an appropriate subject).

This educational level may be demonstrated by possession of equivalent qualifications; e.g. International Baccalaureate or High School Diploma.

Applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might be demonstrated by, for example: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.

English language requirements

All classes are conducted in English. If English is not your first language you'll be asked to provide evidence of your English language ability at enrolment. The standard English language requirement for entry to the course is the IELTS requirement is 6.5 with 5.5 in any one paper.

Applicants who will need a Tier 4 General Student Visa should visit the Language Centre website.

International applicants can download the International Application For Admission PDF below:

What we look for

In this fast-moving global industry it takes hard work, flexibility and passion to succeed. This course is aimed specifically at applicants who are passionate about fashion, but do not want to follow the design route: spirited, informed and mature individuals who want to be innovative, confident, responsible, informed, skilled and adaptable graduates who will become the fashion photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, bloggers and social networkers, on-line marketers, ‘traditional’ writers, journalists, curators, commentators and theorists of the future.

Selection criteria for the Fashion Communication and Promotion pathway

Applicants are selected according to their demonstration of potential and current ability to:

  • work imaginatively and creatively in two and three dimensional visual and material media

-  engage with experimentation and invention
-  show imagination and ambition in proposals for your work
-  take informed risks

  • demonstrate a range of skills and technical abilities

-  through your portfolio, demonstrate a range of approaches to design development, originated from personal experience or visual research and progressed through logical stages to finished design solutions
-  evidence handling a medium or material with sensitivity to its qualities
-  demonstrate engagement and improvement in a recently learned technical skill
-  demonstrate an awareness of planning and time management skills

  • provide evidence of intellectual enquiry within your work

-  demonstrate relevant research skills
-  evidence your ability to reflect critically on and evaluate your achievements

  • demonstrate cultural awareness and/or contextual framework of your work

-  evidence an interest in contemporary fashion design communication and promotion
-  identify social and/or cultural influences on your work

  • articulate and communicate intentions clearly

-  discuss your work in individual and group situations
-  present your work appropriately and effectively

  • demonstrate commitment and motivation in relation to the subject and the course

-  develop your own ideas and address both set and personal project briefs
-  show willingness to collaborate
-  show initiative

Fashion Communication and Promotion Pathway - Criteria for the short written piece required at the interview

The quality of the writing demonstrating:

  • research and interpretative skills
  • ability to present ideas in a concise and coherent form

Portfolio and interview advice

Fashion Communication and Promotion pathway

Your portfolio should demonstrate creative development, whether for a set college project or in your personal work. By creative development, we mean ideas that have originated in your own experience and research and progressed towards potential visual and three-dimensional proposals. We’re interested in seeing your ideas, visual research and experimentation as well as finished design solutions. It’s important that the creative work you include reflects and demonstrates your thinking, initiative and personal commitment to a particular project, theme or idea.

Both in terms of your writing and at interview we’re interested in you as a creative and enquiring individual. Your personal interests, motivation, creativity and initiative in developing an awareness of fashion, art and design are what matter to us.

Fashion History and Theory and Fashion Journalism pathways

Both in your writing and at the interview we are interested in you as an individual, your personal interests, motivation, your creativity and initiative in finding out about your awareness of fashion and art and design. We expect to see an aptitude for the study of fashion history, theory or journalism and expect candidates to be able to articulate this. A portfolio is not required for application to this course although you may present relevant visual work at the interview if you wish to.


2017/18 entry

Home / EU applicants

Apply through the University and Colleges Admissions Service (UCAS) online at From the UCAS home page go to 'Apply', where you’ll be able to register and create a password that gives you unique access as you complete your application form. 

The University code is U65.

Course Code:

FCP 4J55     

International applicants

If you are from outside the European Union, you have three options to apply for undergraduate courses:

1. Apply through UCAS

2. Apply directly to Central Saint Martins. Choose this option if you are only applying to undergraduate courses at UAL. (Application form below)

3. Apply through one of our overseas representatives.

For full details of these options, visit the University's International section.

If applying direct to Central Saint Martins, please complete the form below and sent it along with copies of supporting documents (such as previous qualifications / references) by mail to: International Office, Central Saint Martins, The Granary Building, Granary Square, London, N1C 4AA, UK.

International Undergraduate application form [PDF, 185 KB]

What happens next?

Home / EU applicants

We read and consider all application forms and personal references. If you meet the entry requirements, you may then be invited to upload, as part of an initial selection process, a mini portfolio. If you are selected you will receive an email requesting this to be done by a deadline date.

Your mini portfolio must consist of 20 images and contain artwork (still or moving) to demonstrate your individual interest in FCP. You should consider research, ideas development and your final artworks. It may include:

  • Drawings
  • Photographs
  • Illustrations
  • Graphics
  • Film / animation

Following a review of your mini-portfolio, you will either be invited to attend with a full portfolio or your application will be rejected.

Full-portfolio review

When you attend with your full portfolio, your application may be successful, you may be invited to interview in order to clarify any aspect of your application or your work, which is not evident from the material submitted, or you may be rejected.

Selection is conducted by two members of staff and offers of places are made on the basis of the selection criteria. Notes are kept in relation to decisions made following the interview process.

Please note that if you are unable to attend the portfolio review the College may not be able to re-schedule, however you could arrange to submit evidence of your work by post.

If you are sending your portfolio by post you should send either a non-returnable A4 portfolio or a non-returnable USB documenting your recent progress and resolution of ideas. Work. Please refer to the portfolio advice above in preparing your postal portfolio, but also remembering:

  • The quality of the work is more important than the quantity.
  • Please supply title, media and dimensions of each piece, bottom left of the image.
  • Where possible, scan rather than photograph work. Large or 3-dimensional work should be photographed.
  • Please organise your work by project, with supporting work presented alongside final outcomes.
  • Make sure you label your A4 portfolio or USB with your name.
  • If presenting your work on USB:
  • All portfolio images should be arranged in a single PDF file
  • Individual images imported into PDF files should be no larger than 1024 x 768 pixels.

International applicants

When you have submitted your application you will be asked to upload a portfolio containing a number of images of your work for consideration.

Your portfolio should contain up to 30 images of artwork. Include images from sketchbooks, rough work and finished pieces. Show us the development of your ideas and your research and arrange the images so that the admissions tutors can easily follow how you developed your ideas from initial research through to the finished piece.

Receiving results of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS track.

If you made a direct application, the result will be emailed or sent by post.

If you applied through one of our overseas representatives, they will tell you the result of your application.

Industry collaborations

Working with paying clients on live briefs will give you valuable commercial experience which may mean your work being taken forward for production or, if so desired, in the purchase of your intellectual property. All paid projects are conducted within a carefully developed legal framework, which includes student agreements to protect your work and help you realise its commercial value. 

Recent client projects in the Fashion programme include: H&M | Diadora | Pringle | Umbria Cashmere | Philips | Derry - City of Culture 2013 | Dr Martens | Dyloan | Bally | Italian Trade Commission | British Horseracing Authority. Find out more about Bally client project. 

Once you’ve graduated, you may be picked as part of a small team to work on a live creative brief, organised by our Business and Innovation department, under the supervision of an experienced tutor. This can be a valuable first step in working professionally in a chosen discipline and has resulted in graduates being hired by clients.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

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