Eager to thrive in the inspiring atmosphere that has spawned many of fashion’s brightest designers? This course is for the fashion literate, ambitious and observant individual who’s eager to study and communicate fashion.
Meet Course Leader Hywel Davies and students
5 great reasons to apply
- Choose from three pathways: Fashion Communication & Promotion, Fashion History and Theory, Fashion Journalism
- You'll partake in collaborations with external professionals and sponsors including L'Oreal Professionel, Dazed & Confused, Diadora, Grazia, Pringle of Scotland, British Museum, Museum of London, Alix Partners, From Somewhere and the Victoria and Albert Museum
- You can take the opportunity to interrupt your course after two years full time study to do a work placement and qualify additionally for the Diploma in Professional Studies
- Take advantage of the course’s excellent relationship with the international fashion community, to experience placements drawn from a wide and distinguished range of sources
- Our graduates work across a wide spectrum of careers in Fashion Communication, working as writers, journalists, editors, stylists, photographers, art directors, set-desginers, fashion show producers, illustrators, curators, archivists, researchers, and retailers.
King’s Cross, London. Tel: +44 (0)20 7514 7023
Study Level Undergraduate Study Mode Full time Course Length 3 years or 4 year sandwich full time Home/EU Fee
Tuition fees for 2014/15: £9,000 per year. Please note that fees are subject to inflationary increase.
Tuition fees for 2014/15: £15,180 per year. Please note that fees fare subject to an inflationary increase.
Start Date September 2014 Autumn Term Dates Monday 29 September 2014 – Friday 12 December 2014 Spring Term Dates Monday 12 January 2015 – Friday 27 March 2015 Summer Term Dates Tuesday 27 April 2015 – Friday 26 June 2015 Application Route
Application Deadline 15 January 2014 UCAS Code 4J55 University Code U65
Content and Structure
With the explosion of new media over the last ten-years, the fashion industry has been democratised. Opportunities in fashion are no longer primarily focused on the role of designer - the fashion industry requires quality content in the form of words and image.
BA (Honours) Fashion Communication is part of the Fashion programme. It is aimed specifically at students who are passionate about fashion, but do not want to follow the design route.
From photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, to bloggers and social networkers, on-line marketers, ‘traditional’ writers, journalists, curators, commentators and theorists, BA (Honours) Fashion Communication aims to nurture you to become innovative, informed, responsible promoters, writers, communicators and observers, central to the industry’s future.
The course comprises three named pathways, all of which have the communication of and about fashion at their core. Led by tutors who are expert practitioners, the pathways offer different approaches and a synergistic combination of fashion communication, awareness, historical and theoretical studies.
- Fashion History and Theory concentrates on developing your understanding of the history of western fashion, and the development of a sound theoretical framework within which to analyse this knowledge.
- Fashion Communication and Promotion focuses on understanding how fashion can be communicated and promoted creatively through different media, through a curriculum that includes, amongst other areas, branding, trends, styling, photography, graphics and the creative use of new digital platforms.
- Fashion Journalism builds on the College’s forty-year track record in this area, and offers you the opportunity to focus on fashion writing for different audiences, media and markets. From traditional media to new platforms the pathway will anticipate and respond to industry’s insatiable demand for quality written content.
The course is uniquely taught alongside BA (Honours) Fashion, offering you, as communicators, first-hand insights into fashion design ‘in the making’.
Recognition of difference, nuance, diversity and cultural meaning is central to the course ethos. We encourage and support you to take advantage of the opportunities, challenges and benefits that this offers, to develop creatively and intellectually whilst increasing your technical and professional skills and knowledge.
Ultimately we aim for you to graduate as confident, responsible, adaptable Fashion Communication specialists who possess a depth of knowledge in your chosen fields underpinned by a breadth of knowledge and critical understanding of the social, economic and cultural factors which impact on the professional environments in which you will work.
The BA Fashion Communication curriculum is flexible, providing excellent scope for networking with the fashion industry. Active learning through project-based enquiry is a cornerstone. You'll do collaborative projects that involve working together in mixed pathway groups or with external professionals and sponsors (e.g. Monaco Museum of Modern Art, Liberty, Dazed & Confused, Victoria and Albert Museum). This promotes interdisciplinary peer learning. It helps you develop the ability to work with others, the capacity for independent learning, and greater awareness of the skills you'll need to further your career.
Visiting lecturers include Kay Barron, Laura Bradley, Caroline Evans, Kathryn Ferguson, Mandi Lennard, Penny Martin, Iain R Webb.
Length of study for all fashion communication pathways is three or four years. You can apply to interrupt your degree course after two years full time study to do a period of work placement (subject to academic approval). If you meet the approved requirements of this work placement period you'll qualify additionally for the Diploma in Professional Studies.
BA Fashion Communication offers a choice of three named pathways (identified by separate UCAS codes).
With the study of the communication of fashion as their core subject, these options represent a uniquely synergistic combination of fashion communication, design, historical studies and theoretical studies led by tutors who are expert practitioners. The pathway range allows you to study a specific area of Fashion Communication in depth, embracing different approaches to the subject and a range of creative opportunities within the industry.
Under the Framework for Higher Education Qualifications the Levels for a BA are: Level 4 (which is stage 1 of the course), Level 5 (Stage 2) and Level 6 (Stage 3).
There's a progression point at the end of each Level and, in order to progress, all units of the preceding Level must normally have been passed.
If you're unable to continue on the course a Certificate of Higher Education (Cert HE) will normally be offered following the successful completion of Level 4 or a Diploma in Higher Education (DipHE) following the successful completion of Level 5.
To gain a BA (Honours), students must successfully complete 360 credits. The final award consists of marks from Level 6 units only, weighted according to their credits.
At enrolment you need to identify if you wish to study for three years full time or take the four-year mode. The work placement takes place at the end of Stage Two. A Diploma in Professional Studies is awarded on successful completion of this year.
Pathway outline - Fashion Communication and Promotion
In Fashion Communication and Promotion, you will explore how fashion is communicated and promoted creatively through different media. The curriculum includes photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms. Core elements of the programme set out to develop communications awareness through investigation and analysis of the relationship of word to image; related aspects of professional practice are addressed through seminars and workshops. In all contexts, the emphasis is on professionalism, flexibility and teamwork.
This stage lays the foundation for the development of your skills, knowledge and ideas through practical or technical workshops, lectures and seminars. While focusing on the unique aspects of your chosen pathway, Stage One introduces you to related pathways, encouraging you to research, explore and develop individual strengths and approaches.
This stage carries you deeper into your pathway, allowing you to develop a variety of approaches through individual and often experimental responses while acquiring the discipline demanded by professional practice. Through a combination of studio work, formal tutorial guidance, seminars, lectures, external projects, competitions, critiques, personal research, independent study and team projects, you'll explore the breadth of your subjects and develop your individual talents in relation to them. During this stage you'll benefit from the learning experience gained from helping our final year students prepare work for the degree shows.
You may also have the opportunity to go abroad (at your own expense) during this year to visit trade shows or fashion collections relevant to your field of study.
At the beginning of the summer term, students on the four-year programme are involved in the planning and preparation for their work placement. Exceptionally, three-year full-time students may apply to transfer to the four-year mode to do a work placement. Such applications have to be made via the Placement Administrator.
The focus during Stage Three is on the further development of your individuality and independence as you initiate, develop and complete your final degree project. Your course work helps you locate, explore and exploit your strengths while identifying areas that may require further attention or focus.
In the summer term you will show work in a degree examination exhibition.
In Stage One you'll attend lectures on a range of cultural themes, including course-specific options and broader aspects of popular culture, art and design. This gives you an opportunity to discuss cultural issues and to develop your communication, research and writing skills through encounters with students from other courses.
Within your cultural studies programme, elective studies complement and underpin your main study area.
In Stage Two you begin work on your degree dissertation research. This allows you to carry out an extended body of research on a subject of your choice in negotiation with your tutor. The dissertation is a written project involving structured analysis of a chosen aspect of visual, textual or spatial culture that is completed in Stage Three. It may be weighted at 20 or 40 credits, balanced with your main study practice. Your dissertation consolidates your research and writing skills, offering you a unique opportunity to develop a cultural study of your own.
Personal and Professional Development, (PPD) helps to prepare you for employment and career development by providing you with skills to enable you to take responsibility for your own learning. The core study of all the fashion pathways also helps develop many of these transferable skills, which play their part in equipping you for a professional career and the generic activities of creative practice.
PPD is integral to BA (Honours) Fashion Communication and is embedded in many aspects of both the studio and cultural studies programmes as a planned part of their structure and learning content. PPD activities take place in all Stages of the degree course and aim to improve your capacity to understand what and how you are learning and to help you to review, plan and take responsibility for your own learning. A considerable number of the skills learned in the academic context of BA (Honours) Fashion Communication have a wider value and use in other areas of life. These transferable skills are highly valued by employers.
BA Fashion Communication graduates work across a very wide spectrum of careers in fashion.
Our graduates work across a very wide spectrum of careers in the Fashion communications industry. From curators and archivists to journalists, stylists, photographers, fashion show producers, illustrators, editors and retailers the range of career opportunities is wide
Many of our graduates have gone on to work with important fashion companies throughout the world:
- Love Magazine (Editor).
- Port Magazine (Fashion Editor),
- The Telegraph (Junior Fashion Editor),
- Pop Magazine (Junior Fashion Editor),
- Acne Paper (Junior Editor),
- Burberry (Art Director),
- 10 Magazine (Online Writer),
- SHOWstudio.com (Studio Assistant),
- Grazia Magazine (Fashion Assistant),
- Six Creative (Casting Assistant),
- Vogue Turkey (Fashion Assistant),
- Vogue.com (Fashion Assistant),
- Reiss (Online Editor),
- Proud Galleries (Galleries Assistant),
- Gainsborough & Whiting Show Production (Production Assistant)
- Orphan Creative NYC (Junior Creative).
- Alexander McQueen (Archive Manager),
- Burberry (Archive Assistants, Assistant Stylist),
- Margaret Howell (Archive Assistant),
- Bonhams (Textile Specialist),
- Asos.com (Assistant Buyer),
- Daphne Guinness Collection (Archivist),
- Christian Louboutin (Archivist),
- Somerset House (Assistant Curator, Exhibitions Assistant),
Recent graduates have also entered postgraduate study on the following courses:
- MA Critical Writing in Art and Design (Royal College of Art),
- MA Journalism (Goldsmiths),
- MA Fashion Curation (London College of Fashion),
- MA History of Design (Royal College of Art/ Victoria and Albert Museum),
- MA History of Art - Dress, Body, Space and Modernity: Fashion in the City, 1919-1939 (The Courtauld Institute of Art).
Developing your links
Located at the heart of the London fashion industry, BA (Honours) Fashion Communication is able to link education and industry providing students with 'live' projects and professional feedback. The BA (Honours) Fashion Communication course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.
Students benefit enormously from studying in London. While there are other fashion courses on the outskirts of the capital, none can offer you the daily stimulation and advantages of being in the middle of an international cultural and fashion centre, surrounded by all levels of the retail market and sectors of the industry within which you will later find employment.
Current collaborations across the design pathways include work with L'Oreal Professional, Triumph, Liberty, Tie Rack, Paul Smith, Dior and Christian Dior Couture. Fashion History and Theory students collaborate with Pringle of Scotland. SHOWstudio.com, Somerset House Embankment Galleries, Royal Borough of Kensington & Chelsea, Historic Royal Palaces/ Kensington Palace and Alexander McQueen.
Fashion Communication and Promotion pathway
This pathway requires portfolio evidence. Entry is highly competitive and selection is determined by the quality of your application, indicated primarily in your portfolio of work and written statement. Applicants are normally expected to have achieved, or be expected to achieve, the course entry requirements detailed below:
- Foundation Studies in Art and Design
- A pass in 1 GCE A level
- Passes at GCSE level or equivalent in 3 subjects (grade C or above)
- BTEC National Diploma in an art and design subject
- Passes at GCSE level or equivalent in 3 subjects (grade C or above)
- UALAB Level 3 Pre-University Art and Design
- Passes at GCSE in 4 other subjects grade C or above, at least one of which should be in an art and design subject (or the equivalent level 2 qualification in an appropriate subject).
This educational level may be demonstrated by possession of equivalent qualifications; e.g. International Baccalaureate or High School Diploma.
Applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might be demonstrated by, for example: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.
English language requirements
All classes are conducted in English. If English is not your first language you'll be asked to provide evidence of your English language ability at enrolment. The standard English language requirement for entry to the course is the IELTS requirement is 6.5 with a minimum of 5.5 in any one paper.
Applicants who will need a Tier 4 General Student Visa should visit the Language Centre website.
What we look for
In this fast-moving global industry it takes hard work, flexibility and passion to succeed. This course is aimed specifically at applicants who are passionate about fashion, but do not want to follow the design route: spirited, informed and mature individuals who want to be innovative, confident, responsible, informed, skilled and adaptable graduates who will become the fashion photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, bloggers and social networkers, on-line marketers, ‘traditional’ writers, journalists, curators, commentators and theorists of the future.
Selection criteria for the Fashion Communication and Promotion pathway
Applicants are selected according to their demonstration of potential and current ability to:
- work imaginatively and creatively in two and three dimensional visual and material media
- engage with experimentation and invention
- show imagination and ambition in proposals for your work
- take informed risks
- demonstrate a range of skills and technical abilities
- through your portfolio, demonstrate a range of approaches to design development, originated from personal experience or visual research and progressed through logical stages to finished design solutions
- evidence handling a medium or material with sensitivity to its qualities
- demonstrate engagement and improvement in a recently learned technical skill
- demonstrate an awareness of planning and time management skills
- provide evidence of intellectual enquiry within your work
- demonstrate relevant research skills
- evidence your ability to reflect critically on and evaluate your achievements
- demonstrate cultural awareness and/or contextual framework of your work
- evidence an interest in contemporary fashion design communication and promotion
- identify social and/or cultural influences on your work
- articulate and communicate intentions clearly
- discuss your work in individual and group situations
- present your work appropriately and effectively
- demonstrate commitment and motivation in relation to the subject and the course
- develop your own ideas and address both set and personal project briefs
- show willingness to collaborate
- show initiative
Fashion Communication and Promotion Pathway - Criteria for the short written piece required at the interview
The quality of the writing demonstrating:
- research and interpretative skills
- ability to present ideas in a concise and coherent form
Portfolio and interview advice
Fashion Communication and Promotion pathway
Your portfolio should demonstrate creative development, whether for a set college project or in your personal work. By creative development, we mean ideas that have originated in your own experience and research and progressed towards potential visual and three-dimensional proposals. We’re interested in seeing your ideas, visual research and experimentation as well as finished design solutions. It’s important that the creative work you include reflects and demonstrates your thinking, initiative and personal commitment to a particular project, theme or idea.
Both in terms of your writing and at interview we’re interested in you as a creative and enquiring individual. Your personal interests, motivation, creativity and initiative in developing an awareness of fashion, art and design are what matter to us.
Fashion History and Theory and Fashion Journalism pathways
Both in your writing and at the interview we are interested in you as an individual, your personal interests, motivation, your creativity and initiative in finding out about your awareness of fashion and art and design. We expect to see an aptitude for the study of fashion history, theory or journalism and expect candidates to be able to articulate this. A portfolio is not required for application to this course although you may present relevant visual work at the interview if you wish to.
Home / EU applicants
Apply through the University and Colleges Admissions Service (UCAS) online at www.ucas.com. From the UCAS home page go to 'Apply', where you’ll be able to register and create a password that gives you unique access as you complete your application form.
The University code is U65.
The deadline for equal consideration is 15 January 2014
If you are from outside the European Union:
You have three options to apply for undergraduate courses.
1. Apply through UCAS. The deadline for equal consideration is 15 January 2014
2. Apply directly to Central Saint Martins: download the CSM International undergraduate application form [PDF, 0.5mb] Choose this option if you are only applying to undergraduate courses at UAL.
3. Apply through one of our overseas representatives.
For full details of these options, visit the University's International section.
Working with paying clients on live briefs will give you valuable commercial experience which may mean your work being taken forward for production or, if so desired, in the purchase of your intellectual property. All paid projects are conducted within a carefully developed legal framework, which includes student agreements to protect your work and help you realise its commercial value.
Recent client projects in the Fashion programme include: H&M | Diadora | Pringle | Umbria Cashmere | Philips | Derry - City of Culture 2013 | Dr Martens | Dyloan | Bally | Italian Trade Commission | British Horseracing Authority. Find out more about Bally client project.
Once you’ve graduated, you may be picked as part of a small team to work on a live creative brief, organised by our Business and Innovation department, under the supervision of an experienced tutor. This can be a valuable first step in working professionally in a chosen discipline and has resulted in graduates being hired by clients.