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Undergraduate

BA (Hons) Fashion Marketing

Five dark-haired male models in luxury suits.
Student work by Antonia Barath | BA (Hons) Fashion Marketing | London College of Fashion | University of Arts London
College
London College of Fashion
UCAS code
9K55
Start date
September 2024
Course length
3 years / 4 years (with placement year in industry)

BA (Hons) Fashion Marketing provides a broad theoretical and practical base from which to launch your career in the fashion industry. The curriculum emphasises the development and application of creative marketing strategies in a dynamic business and social environment. Through industry-focused projects based on problem solving, you will learn about market and consumer needs and integrated marketing communications including social and digital fashion marketing and business strategy development.

Why choose this course at London College of Fashion

    • Career opportunities: graduates have progressed to post-grad study or secured employment with fashion businesses in a broad range of marketing related roles including brand management, advertising and communication, PR, consumer insights, social media and digital marketing.
    • Industry links: the course includes a short industry work placement and an optional placement year in industry.
    • Professional body accreditation: the course has been credited by The Chartered Institute of Marketing (CIM). This gives students the opportunity to gain professional qualifications through the CIM Accredited Degree and recognition of the high level of their professional skills.

Open days

The next LCF Open Day is taking place on Saturday 23 March. Book your place.

Scholarships, bursaries and awards

Course overview

Introduction

BA (Hons) Fashion Marketing teaches you the fundamental marketing theory in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing or the many associated business functions.

What to expect

  • The dynamic curriculum is delivered through challenging industry-focused projects including Work Experience Based learning opportunities, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types. 
  • You will learn to determine market and consumer needs, plan and execute integrated marketing communications including the latest in social and digital fashion marketing and international business strategy. 
  • BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, creative digital skills, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation. 

Work experience and opportunities

You will be given the opportunity to undertake an optional industry or enterprise placement year between the second and final year of your course, which will enhance your employability by offering valuable experience and contacts within the industry as well as earning an additional Diploma in Professional Studies qualification.  You also have the opportunity to work with industry in your second year as part of the curriculum.

Mode of study

BA (Hons) Fashion Marketing runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks. 

Climate, Social and Racial Justice

We are committed to developing ethical Fashion Business practices. To achieve this, we are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course.

Course units

This course runs alongside BA (Hons) Fashion Marketing and Consumer Behaviour and BA (Hons) Fashion Marketing and Content Creation. Whilst each course has its own specialism and distinct focus, there are areas of commonality, presenting opportunities for cross-course teaching and student collaboration. The Year One, Block 1 curriculum is shared across both courses. In Year One, Block 2 the specialisms emerge.

Year 1

The units you will study in Year 1, Stage 1, Level 4 are as follows: 

  • Introduction to Fashion Marketing (20 Credits)
  • The Principles of Fashion Marketing (20 Credits)
  • The Global Fashion Branding: Theory (20 Credits)
  • Introduction to Digital Fashion Marketing (20 Credits)
  • Fashion Cultures and Histories (20 Credits)
  • Global Fashion Branding: Communications (20 Credits)

Year 2

The units you will study in Year 2, Stage 2, Level 5 are as follows: 

  • Social Media Marketing and Data Analysis  (40 Credits)
  • Critical Issues in Fashion Research (20 Credits)
  • Work Experience Based Learning (20 Credits)
  • Futures and Innovation (20 Credits)
  • Consumer Behaviour and Psychology (20 Credits)

Optional Diploma Year

Industry DIPS

This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an industry placement for a minimum of 100 days/20 weeks. As well as developing industry skills, you’ll gain an additional qualification upon successful completion.

Enterprise DIPS

This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an enterprise placement year where you will explore a business idea from proposal to minimal viable product (MVP). As well as developing enterprise skills, you’ll gain an additional qualification upon successful completion.

CCI Creative Computing

Between years 2 and 3, you can undertake the year-long Diploma in Creative Computing. This will develop your skills in creative computing alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Fashion Marketing (with Creative Computing).

CCI Apple Diploma 

Between years 2 and 3, you can undertake the year-long Diploma in Apple Development. This will give you an opportunity to become an accredited apple developer alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Fashion Marketing (with Apple Development).

Year 3

The units you will study in Year 3, Stage 3, Level 6 are as follows: 

  • Project Proposal (20 Credits)
  • Fashion Marketing Strategy (40 Credits)
  • Final Major Project (60 Credits)

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated achievement of the course outcomes: 

  • Lectures
  • Seminars
  • Workshops
  • Tutorials
  • Visiting speakers
  • Self-directed study
  • Online learning
  • Collaborative Learning

Industry accreditations and support

Chartered Institute of Marketing

BA (Hons) Fashion Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.

CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position

Students can take advantage of the module exemptions during or up to five years after university if they pass their degree with a 2:2 classification or higher. At University of the Arts, London if students do want to complete their additional module while at university, we will enrol them for studying membership with CIM and cover their assessment fees. This allows students to graduate with a CIM qualification alongside their degree.

Maureen Wincott, Head of Learning Partnerships at CIM said: “We are delighted to continue our partnership with London College of Fashion. Students now only need to pass one module to complete the CIM Certificate in Professional Digital Marketing. This will help students kickstart their marketing careers and fast-track their development. We look forward to continuing to work closely with London College of Fashion to help students achieve their professional goals and gain the recognition that is valuable with employers in the marketing and business industries.”

The Awarding Body at CIM has commended London College of Fashion three times for the excellent standard of results achieved for assessments submitted in the July 2021, July 2022 and July 2023 assessments sessions for the Digital Marketing Techniques module of the Certificate in Professional Digital Marketing.

Anthony McGrath | Course leader | BA (Hons) Fashion Marketing

Graduate Showcase

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Latest news from this course

Staff

Anthony McGrath is the Course Leader for the BA Fashion Marketing Course at the London College of Fashion, University of the Arts, London. Anthony’s experience stretches over twenty years and encompasses numerous streams of the Fashion industry including Marketing and Communications, Styling, Journalism and Creative Direction. This has lead him to consult and collaborate with brands as diverse as The BBC, Jaguar, Peroni, The Boohoo Group and Vogue Italia.

Anthony’s work has appeared in such leading publications as The Saturday Times Magazine, Marie Claire (UK), The Independent Magazine, The LA Times Magazine, UpStreet, Mens Health (UK, IT, US) and GQ (FR).

Anthony’s key areas of specialisms are in Contemporary Marketing and Communications, Fashion Retail Analysis, Employability and the Menswear Market, where he is often asked for his opinion by such national and international media outlets as BBC Radio London, Radio 5 Live, RTE, SWT and BBC News. Read Anthony McGrath's full profile here.

Luis Parada Prior to joining the BA (Hons) Fashion Marketing team, Luis was tutor and programme manager (foundation year) at ISC Istituto Marangoni, London. He has been the course leader in Fashion Design and lecturer at Modatex and Citex, Porto, Portugal, lecturing fashion marketing to fashion design students and marketing to fashion business courses. Luis has worked as a trend researcher, co-coordinating the Portuguese Colour Proposal and a delegate at InterColor representating ANIVEC / APIV and as freelance consultant at 'from Portugal' - International Textile and Apparel Product Presentation Forums. Read Luis Parada's full profile here

Minal Malik is a lecturer at the London College of Fashion, working on several units across the BA Fashion Marketing course. Her background includes working with luxury brands such as Burberry and Net-A-Porter within their emerging markets, marketing, and social media departments. She was a fashion editor at Paper Magazine, and for the past several years has been a freelance consultant, writing and styling for publications such as Vogue, Who What Wear, OK!, and other publications. Her specialism is marketing, editorial and personal styling. Read Minal Malik's full profile here.

Louise Stuart-Trainor is a lecturer in Consumer Insights. Her background was initially in fashion design, but most of her career has been spent in trend forecasting. She has worked for Fashion Snoops, Stylesight and WGSN and for the past four years, she has been a freelance consultant, researching and creating reports for trend forecasting agencies, as well as journalism, and advising small businesses. Through trend forecasting agencies such as The Future Laboratory and WGSN, she has consulted with the likes of Samsung, Ralph Lauren, Shiseido, Nike and ASOS on a wide range of bespoke projects. Her specialism is translating and interpreting trends for specific brands, ranging from consumer trends to sustainability, technology and communications.

Dr Shahpar Abdollahi holds a Ph.D. in Management Science from King’s College London. Her Doctoral research focused on innovation and the role of networks in the success of new product development. She holds a M.Sc. in International Business from the University of Groningen, with a specialisation in International Marketing. Before joining LCF, Shahpar held research, lecturing and supervisory positions at King’s College London, Cranfield Business School, University of Essex, London College of Fashion (LCF) and Instituto Marangoni. Given her professional background, Shahpar is particularly interested in Luxury Branding, Fashion Marketing and Fashion Management.

Dr Cigdem Gogus is an experienced academic, marketing practitioner and researcher, with a background in sales, business development and entrepreneurship. She has an MBA in e-business (City University Business School, London) and a PhD in Consumer Behaviour - Marketing (Henley Business School). Her expertise lies in consumer behaviour, e-commerce, digital marketing, and start-up’s. Cigdem has taught across a wide range of marketing topics at both undergraduate and postgraduate levels. She has overseen countless Master’s dissertations. She has in-depth knowledge of marketing theory, research methods as well as broader theoretical knowledge of social sciences and business management. Her work experience includes; market research, merchandising, sales and business development, starting and running a successful e-commerce business. Cigdem regularly attends academic and business conferences run by: The Association for Consumer Research, Market Research Society, Association for Qualitative Research and ESOMAR.

Edwin Phiri is a marketing expert. A senior lecturer and specialist subject leader for fashion marketing in the fashion business school at LCF. He has over 25 years experience in marketing and marketing related subjects and has an enriched portfolio career of industry, academic and consultancy roles.

He is also module leader for the Applied Business and Marketing Strategy for Disability Developments on the MSc Design, Disability Innovations at UCL collaboratively delivered with Loughborough, GDI Hub and LCF.

With a passion for Inclusive Marketing, Edwin’s multidisciplinary research interests include responsible business model design, social purpose, branding, consumer behaviour, fashion sustainability, strategy, equality, diversity and inclusion.

His PhD research explores how UK physical retail could enhance access and inclusivity for wheelchair using shoppers by adopting inclusive marketing management practices that are friendlier to their needs.

Dr Misha Xu is a lecturer in Digital Marketing at LCF. Prior to joining the BA (Hons) Fashion Marketing team, Misha was a Teaching Fellow at the Institute of Digital Technologies and the Institute of Innovation and Entrepreneurship, Loughborough University London. Misha holds a doctoral degree in Marketing and a master's degree in Marketing Communication from the University of Birmingham. Her current research interests include consumer behaviour, impulse buying, ethical consumption, normative influence, social marketing, and corporate social responsibility.

Dr Francesca Bonetti is a Senior Lecturer (Associate Professor) in Marketing at the London College of Fashion, University of the Arts London, London, UK, and a Visiting Lecturer at universities across Europe, the USA and Asia. She is currently a Visiting Scholar at USC Marshall School of Business, conducting a research project on technological innovation in the fashion and creative industries across the USA West Coasts (Los Angeles area), UK (London area) and Europe. Her research interests focus on business technological innovation across cultures in the fashion and creative industries, and the digital transformation of retailing. Her PhD (University of Manchester, UK, 2020) explored the adoption of consumer-facing technologies in fashion retail settings from a managerial perspective. Her interests also include luxury fashion retailing in China and the consumption of fashion goods by Asian consumers. Her work is published in academic journals such as the Journal of Retailing and Consumer Services and the International Journal of Technology Marketing, among others, and in a number of books. She has international industry experience in marketing communications and retail and business development in the fashion and apparel sector. She currently consult for fashion brands, retailers and startup companies on distribution strategies, communications strategies and the use of consumer-facing technology.

Dr Nina Van Volkinburg is the course leader for MA Strategic Fashion Marketing. She is passionate about circular economy and fashion’s transformation towards sustainable strategies through emerging technologies. She is an ethnographer by training with her research focusing on value co-creation and service ecosystems and has written multiple published case studies. Additionally, Nina has consulted for various organisations focused on sustainable practice including The Sustainable Angle and Fashion4Development (amongst others). She regularly comments on the wider fashion industry for platforms including BBC World News, as well as fashion-focused press including Elle, Showstudio, Achtung, and Wardrobe Crisis. Her work within fashion sustainability has been featured in Vogue, Textilwirtschaft, Tank Magazine, and The Telegraph. Moreover, Nina is the co-founder of the world’s first B2C fashion upcycling platform, RETURE, which grew a global community of fashion designers to revive and transform customers’ garments from old to new. Within 1 year of launching, the company welcomed over 60 designers to the platform, collaborated with sustainable organisations including Fashion Revolution, and were invited to take part in in-person pop-ups including Selfridges & Co. and Westfield. She holds a BA and PhD in Marketing from the University of Exeter, as well as a MA in Strategic Fashion Marketing from London College of Fashion.

Dr Shuyu Lin’s expertise lies in value creation and appropriation in the fashion ecosystem. Her research aims to extend the application of network-based strategic management and social capital theories to the discipline of aesthetic innovation. Exploring both structural and relational mechanism in open innovation has been at the centre of her research interest. Following a BA in Journalism, Shuyu pursued her career in the fashion industry as a PR consultant and fashion editor. She then received the degree of MSc in Management with Marketing and PhD in Management from the University of Bath.

Dean Wantling is a Lecturer in Fashion Marketing and Digital Marketing with over 7 years teaching experience in various educational and international contexts. PGCE qualified, and currently finalising study for an MSc Digital Marketing, his research interests include digital transformation, digital culture and online consumer behaviour. He has over 10 years experience in fashion marketing, public relations and brand strategy, where he worked at management level in some of the most dynamic and forward thinking PR agencies in London. He continues to work as a freelance consultant, helping brands with digital transformation.

Fractional Tutors

Hannah Kane holds a fractional post as Lecturer in Marketing: Digital Marketing at the London College of Fashion teaching across undergraduate and postgraduate courses. She works as a marketing and branding consultant as Managing Director of Hack Media, which serves as the commercial branch of the award-winning independent style, culture and philosophy magazine PHOENIX which she founded in 2010. With her background as an entrepreneur, journalist and editor she specialises in marketing communications, public relations, social media, and brand storytelling. Kane is a regular speaker at industry conferences and events and is currently working on her debut fashion book for Quercus, due for publication in the autumn of 2023.

Fees and funding

Home fee

£9,250 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£28,570 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
  • Distinction at Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements

Selection criteria

The course team seeks to recruit students who can demonstrate:

  • A strong interest in fashion marketing theory and practice
  • Analytical problem solving skills, and the potential to develop professional, communication and business skills necessary for future industry challenges
  • Curiosity about fashion consumers’ needs and how they want to buy fashion products and services across a range of markets
  • Fashion industry experience
  • Motivation to succeed on the course and work in the fashion industry

Apply now

Application deadline

31 January 2024 at 18:00 (UK time)

If there are places available after this date, the course will remain open to applications until places have been filled.

Apply to UAL

Home students can apply to this course through UCAS with the following codes:

University code:

U65

UCAS code:

9K55

Start your application

Apply now

Application deadline

31 January 2024 at 18:00 (UK time)

If there are places available after this date, the course will remain open to applications until places have been filled.

Apply to UAL

International students can apply to this course through UCAS with the following codes:

University code:

U65

UCAS code:

9K55

Start your application
or

Apply with a UAL Representative

Based across the world, our local UAL representatives can support you with your application from your home country. Check to see if there is a representative available in your country currently.

Find your representative

How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement.

Personal statement advice

Your personal statement should be maximum 4,000 characters and cover the following:

  • Why have you chosen this course? What excites you about the subject?
  • How does your previous or current study relate to the course?
  • Have you got any work experience that might help you?
  • Have any life experiences influenced your decision to apply for this course?
  • What skills do you have that make you perfect for this course?
  • What plans and ambitions do you have for your future career?

Visit the UCAS advice page and our personal statement advice page for more support.

Step 2: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. This means that we may request your portfolio and/or video task before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

You must apply in the year that you intend to start your course. If you are made an offer and your circumstances change, you can submit a deferral request to defer your place by 1 academic year. You must have met your conditions by 31 August 2024. If you need an English language test in order to meet the entry requirements, the test must be valid on the deferred start date of your course. If not, you will need to reapply. Requests are granted on a first-come, first-served basis.

Contextual Admissions

This course is part of the Contextual Admissions scheme.

This scheme helps us better understand your personal circumstances so that we can assess your application fairly and in context. This ensures that your individual merit and creative potential can shine through, no matter what opportunities and experiences you have received.

Careers

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career Paths

Graduates from BA (Hons) Fashion Marketing have progressed to postgraduate study, have started their own fashion businesses, are working as influencers, stylists and digital marketing consultants and have secured jobs in a variety of roles with fashion and other businesses. Recent alumni are working at Boden, British Airways, Dorothy Perkins, Monsoon Accessorize, Chanel, Ocado and SpaceNK.
Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.