MA Public Relations

A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry-approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation.

The Independent’s Ian Burrell speaks out at LCC PR conference.

LCC MA Public Relations student Jeremy Dickey (right) wins first prize in the CIPR's new annual Douglas Smith Award.
Jeremy Dickey receiving his award from the CIPR’s Stephen Waddington and Pamela Mounter
Simon Redfern, BA (Hons) Public Relations, London College of Communicationm LCC
Simon Redfern
CIPR Recognised Course

Chartered Institute of Public Relations (CIPR) Recognised Course.

PRCA Partner University.

Public Relations Consultants Association (PRCA) Partner University.

Funding opportunities

Find out about the range of funding options available for postgraduate study.

Facts

Course Leader

Sarah Roberts-Bowman

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelPostgraduate
Study ModeFull time
Course Length1 year 3 months full time (45 weeks across a four-term model)
Home/EU Fee

£8,250 (2016/17 fees)

UAL alumni receive a £1,000 discount
Course fees may be paid in instalments

A range of scholarships, bursaries and awards are available to postgraduate students at UAL. 

International Fee

£17,230 (2016/17 fees)

UAL alumni receive a £1,000 discount
Course fees may be paid in instalments

A range of scholarships, bursaries and awards are available to postgraduate students at UAL.

Start DateSeptember 2016
Term DatesSeptember 2016 - December 2017
Application Route

Direct to the College. See the How to Apply tab for details.

Application DeadlineApplications are accepted, and offers made, throughout the year. Early application is advised.

Content and Structure

Content:

Gain a solid grounding in the theory and practice of Public Relations with this highly regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates.

Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base.

What you can expect

You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns.

As part of this, you'll explore the most effective use of PR tools such as media relations, change management and issues and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised and looked at in depth, along with the role of persuasion and influence.

An understanding of the impact of global, financial, political and opinion-forming publics will be gained as you hone your ability to communicate with them. You will also gain a better appreciation of the ethical, technological and global issues.

You will explore the wider cultural and societal landscape in which PR operates touching on areas such as celebrity, power and discourse and the impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.

What students say about the course

"Coming together with students who are specialists in different fields of communications has been great. For me, what was really important was the fresh perspective on PR that I gained from studying in an arts environment."
Laura Owen, who works in Public Relations at the Home Office.

"Taking this MA is one of the best career moves I have made. I can honestly say it has made certain aspects of my job here a lot easier."
Major Charlie Mayo, Ministry of Defence communications specialist

Structure:

Each course is divided into units, which are credit-rated. The minimum unit size is 20 credits. The MA course structure involves six units, totalling 180 credits.

Autumn, Term One

Unit summary:

  • Contemporary PR Theory and Practice (20 credits)
  • Organisational Strategy and Reputation Management (20 credits)
  • Media and Cultural Landscapes (20 credits)

Spring, Term Two

Unit summary:

  • Media Relations and PR Specialisms (20 credits)
  • Digital Communications and Social Media (20 credit)
  • Collaborative Unit (20 credits)

Summer, Term Three

Unit summary:

  • Media Relations and PR Specialisms (continued)
  • Digital Communications and Social Media (continued)
  • Final Major Project (60 credits)

Autumn, Term Four

Unit summary:

  • Final Major Project by Dissertation (continued)

If you are unable to continue or decide to exit the course, there are two possible exit awards. A Postgraduate Certificate will be awarded on successful completion of the first 60 credits and a Postgraduate Diploma will be awarded on successful completion of the first 120 credits.

Staff

Course Leader Sarah Roberts-Bowman is an experienced and active PR practitioner with a track record of 17 years working in corporate communications and public affairs across business-to-business, start-ups and non-profit organisations. These include for example, names such as BT, Energis, Central London Partnership and Centrepoint.

Sarah also runs her own successful freelance consultancy and is currently a doctoral student at the University of West London. 

Students benefit from a programme of guest lecturers who are specialist PR practitioners and academics. In addition, LCC is one of only a handful of universities recognised by the PRCA and is actively supported by the organisation through the provision of guest speakers.

Programme Director: Steve Cross

Careers

Many students have progressed within their existing organisations or gained higher-level positions with new employers as a result of this course. Many students have also chosen to go into business for themselves.

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. 

Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here. 

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:

  • Own-It (intellectual property issues)
  • ArtQuest (career development resource for artists and designers)

Entry Requirements

Recruitment and Admissions

Applicants are expected to demonstrate sufficient prior knowledge of and/or potential in public relations to be able to successfully complete the programme of study and have an academic or professional background in a relevant subject.

An applicant will be considered for admission who has already achieved an educational level equivalent to an Honours Degree preferably at 2:1 level. This educational level may be demonstrated by:

• Possession of the qualification named above;
• Possession of equivalent qualifications;
• Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required (as indicated by at least three years of experience which has led to a demonstrable level of expertise in the understanding and practice of place management and development).
• A combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

Language requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 7.0 (or equivalent) is required with minimum of 6.0 in each category.
  • If your first language is not English, you can check if you have achieved the correct IELTS level on the Language Requirements page. For further information about portfolio preparation, visas and application advice please view the Study at UAL International pages.

Funding

Home / EU and International students

Funding opportunities available for this course:

International students

Any questions? Please email funding@arts.ac.uk or visit Postgraduate Funding page.

How to Apply

You can apply for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide.

Required information for all postgraduate course applications 

You will need to enter the following information in the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history
  • Referee details (this course requires two references).

Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.

Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).

Extra information required for applications to this course

Once you have submitted the form, you will receive a confirmation email that includes links to where you should submit the extra information we require for the selection process:

Personal statement

Please say why you are applying for this course.

Start your application now

Applications are accepted, and offers made, throughout the year. Early application is advised.

Apply now

The application form can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.

We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

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