Digital Marketing for Fashion (Online Short Course)
Fashion business today is no longer a traditional practice of fashion shows, editorials and press releases. Today customers require two-way communication, an unforgettable customer experience and ways to search and buy now. This social media course will provide you with insight and knowledge on marketing your business, building your brand and engaging with your customers utilizing creative online marketing strategies...
Taught by: Sharon Hughes.
Fashion business today is no longer a traditional practice of fashion shows, editorials and press releases. Today customers require two-way communication, an unforgettable customer experience and ways to search and buy now.
This social media course will provide you with insight and knowledge on marketing your business, building your brand and engaging with your customers utilizing creative online marketing strategies. Discover what role digital and social media play in a successful marketing strategy, from blogging to pinning; and display ads to email marketing. This online course will teach you how to use the web to its best promotional effect.
The course will include:
- Online branding concepts
- Basic principles behind using social media
- How to leverage social networks for social shopping tactics
- Introduction to fashion blogging
- Setting up an editorial calendar and online organizational tools
- Building and maintaining consumer relationships using online communities
- How to market your fashion business online
- Introduction into digital analytic measurement tools
Beginners. Establishing fashion business entrepreneurs, PR, marketers and other professionals who wish to learn more about social marketing.
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.
Online Short Course:
Please make sure you are available to participate in the live online chat sessions which are run to UK time.
All online short courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.
You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.
Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software.
When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you.
If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.
Sharon Hughes has 15 years experience in online and offline marketing with corporations, non-profits and educational environments. She has a Masters in Integrated Marketing Communications and a degree in Marketing Management and Fashion Merchandising. Sharon has worked with American retail giant Macys Inc. in retail management. She has also worked as a freelance marketing director/e-brand coach for start-up fashion and industry related e-commerce brands such as Lori's Shoes, Jeffrey Campbell, Blondie Vintage in London, Cut 'n Paste handbags and the Art Effect online gift store, setting social media and marketing strategies as well as partnership campaigns with fashion bloggers. She has been teaching for London College of Fashion for three years, delivering short-courses, seminars and workshops to the industry, in London, China and Dubai.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Further information on the online learning system requirements.