Digital Marketing for Fashion (Online Short Course)
Fashion business today is no longer a traditional practice of fashion shows, editorials and press releases. Today customers require two-way communication, an unforgettable customer experience and ways to search and buy now. This social media course will provide you with insight and knowledge on marketing your business, building your brand and engaging with your customers utilizing creative online marketing strategies...
Taught by: Sharon Hughes, Charlie May, David McGovern.
Fashion business today is no longer a traditional practice of fashion shows, editorials and press releases. Today customers require two-way communication, an unforgettable customer experience and ways to search and buy now.
This social media course will provide you with insight and knowledge on marketing your business, building your brand and engaging with your customers utilizing creative online marketing strategies. Discover what role digital and social media play in a successful marketing strategy, from blogging to pinning; and display ads to email marketing. This online course will teach you how to use the web to its best promotional effect.
The course will include:
- Online branding concepts
- Basic principles behind using social media
- How to leverage social networks for social shopping tactics
- Introduction to fashion blogging
- Setting up an editorial calendar and online organizational tools
- Building and maintaining consumer relationships using online communities
- How to market your fashion business online
- Introduction into digital analytic measurement tools
Beginners. Establishing fashion business entrepreneurs, PR, marketers and other professionals who wish to learn more about social marketing.
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.
Online Short Course:
Please make sure you are available to participate in the live online chat sessions which are run to UK time.
All online short courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.
You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.
Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software.
When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you.
If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.
Sharon Hughes has 15 years experience in online and offline marketing with corporations, non-profits and educational environments. She has a Masters in Integrated Marketing Communications and a degree in Marketing Management and Fashion Merchandising. Sharon has worked with American retail giant Macys Inc. in retail management. She has also worked as a freelance marketing director/e-brand coach for start-up fashion and industry related e-commerce brands such as Lori's Shoes, Jeffrey Campbell, Blondie Vintage in London, Cut 'n Paste handbags and the Art Effect online gift store, setting social media and marketing strategies as well as partnership campaigns with fashion bloggers. She has been teaching for London College of Fashion for three years, delivering short-courses, seminars and workshops to the industry, in London, China and Dubai.
In 2011 Charlie May founded her own eponymous womenswear label, showcasing 10 looks to key fashion press for SS12 alongside a short film. September 2012 saw her first solo catwalk show for SS13, a runway show which received swift industry recognition and paved the way for seasonal shows during LFW. With a seasonal runway collection, successful e-commerce platform and International distribution points, Charlie quickly adopted a unique business model which emphasised digitally driven support via her personal online profile, Girl A La Mode. A global network of igital supporter’s coupled with mainstream coverage including Vogue.com, Vogue Italia, POP, L’Officiel and AnOther magazine.
In December 2013, with the lead to her AW14 runway show, brand development consultancy BLYSZAK was appointed to oversee the repositioning and expansion of Charlie May through strategic planning and broader brand direction. Contemporary minimalism is the Charlie May aesthetic – directional and fresh with a focus on three core fundamentals: silhouette, fabrication and colour. An emerging RTW womenswear designer with a unique, digitally enhanced business model, Charlie May was one of the first examples of an independent fashion brand who’s e-commerce platform was built upon and sustained by an acute understanding of online marketing. As of September 2015 Charlie May is represented through a curated landscape of retail partners in most major cities globally. http://www.girlalamode.co.uk/
David McGovern is a fashion filmmaker based in London. In 2015 he has directed work for Aquascutum, Sassoon and MCM, in addition to several editorial projects. McGovern has previously worked on editorial and video content at Nowness, Dossier and V Magazine. He worked for American Apparel in various roles, including visual merchandising and press. McGovern's first foray into fashion film, 'Someone Who Needs Something', was selected for the London Short Film Festival in the Fashion Popcorn category. The short film was praised for its innovative engagement with the fashion beauty product. Later that year he was invited to speak about the future of fashion media at a live panel discussion on industry website Showstudio. In addition to his own practise, currently McGovern lectures on moving image, and is Video Editor at The Future Laboratory.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Further information on the online learning system requirements.
Details for booking
|Date||Day of Week||Time||Duration||Cost||Status||Location||Action|
|25/01/2017 - 15/03/2017||Wednesday||17:00 - 18:30||8 Weeks||£500||Available||Online||Add to Basket|
|20/04/2017 - 08/06/2017||Thursday||18:30 - 20:00||8 Weeks||£500||Available||Online||Add to Basket|
|09/05/2017 - 27/06/2017||Wednesday||10:00 - 11:30||8 Weeks||£500||Available||Online||Add to Basket|
|27/06/2017 - 15/08/2017||Tuesday||17:00 - 18:30||8 Weeks||£500||Available||Online||Add to Basket|