Designing Pop Up Shops and Events
This course will show you how you can apply interior design skills, communication, marketing tools and project management to enhance your brand or launch products and work to new and established audiences. Pop-Ups are well established as a credible and effective marketing strategy...
Taught by: Valentina Glez. Wohlers.
This course will show you how you can apply interior design skills, communication, marketing tools and project management to enhance your brand or launch products and work to new and established audiences. Pop-Ups are well established as a credible and effective marketing strategy. The “pop-up” is a temporary, retail or exhibition event. "Here today, gone tomorrow". Pop-Ups allow designers and creatives to showcase and promote their work and products to specific customers and targeted audiences through the use of a unique, engaging and exciting temporary environment, yet often resulting with long term, lasting impressions. With the guidance of an professional designer, you will learn how to visualise a space with a short, sustainable lifespan. A space that is modular and that can be repurposed, built up and broken down simply and efficiently.
Why you need a POP UP event
Picking the perfect POP UP location
Interior design and layout
Retail merchandising, inventory and in-store displays
Visual merchandising with creative window displays
Visual communication and signage
Technical requirements and E-commerce
Social Media Marketing and promotion for your POP UP space
Evaluating your POP UP event.
You will be equipped with the right skills and knowledge to design, plan and implement your own Pop-Up event. Understand the importance of creating detailed specifications and implementing clear ordering procedures to ensure the smooth running and success of your Pop-Up event.
Who Should Attend
Perfect for creatives of all disciplines wishing to run their own retail shop and become more entrepreneurial and business minded. If you are looking to establish your presence and gain exposure for your work in the market place, then this is the ideal course for you.
All Level Welcome
Valentina Gonzalez Wohlers (Mexico City, 1977) is a Product and interior designer based in London. Before entering Central Saint Martins to complete an MA in Contemporary Furniture (LDN 2005-2007) she graduated in Product Design with honours from the UIA in 2000, Mexico City, and holds postgraduate diplomas in Project Management (ITAM, MXCY 2003) and Business Administration (LCBM, LDN 2010). Her work has been featured in a wide range of international publications and selected for design exhibitions around America and Europe. She is a regular guest lecturer and speaker in several design colleges throughout the UK and Mexico. Currently a professional furniture and interiors designer and consultant, Valentina has been developing her own brand as well of private commissions and bespoke furniture for the residential and commercial industry worldwide since 2007.http://www.valentinagw.com/
Please bring the following materials with you on the first day:
set of colouring pens