Dr Natascha Radclyffe-Thomas

Course Leader, BA Fashion Marketing

London College of Fashion

Biography

Radclyffe-Thomas is an active researcher in the areas of creativity, intercultural communication, fashion marketing and pedagogy with a background in fashion design, and international teaching experience at HE level in the UK, Asia and the United States.

As partner in fashion-forward childrenswear company Miss Fleur she was involved with all stages of the product-design process. Miss Fleur sold in high profile retail outlets in the UK and internationally. Awards include: Highly Commended Best New British Designer, Junior Fashion Awards, 1999; Draper’s Record Best Stand Award, Premier Childrenswear, 1999; and Best Newcomer, Premier Childrenswear, 1998.

Radclyffe-Thomas lectured in fashion, both studio-based and theoretical, for over ten years in London before relocating to Asia where she worked in Hong Kong for University of the Arts London’s International Centre as an in-country Student Advisor and also taught at the Hong Kong Design Institute. In 2009, she moved to North America and worked as Program Director for BFA Fashion Design and Merchandising at Villa Maria College Buffalo, New York.

Currently Course Leader for BA Fashion Marketing she regularly contributes to international conferences in her areas of expertise. Dr Radclyffe-Thomas has also been awarded the prestigious title of UAL Teaching Scholar. This new award is for academic and support staff who demonstrate excellence in teaching and support. 

Research interests

Creativity, fashion branding, cross-cultural fashion marketing, social entrepreneurship, sustainability, pedagogy, e-learning, London, Shanghai.

Research statement

Radclyffe-Thomas' research explores the construction of identity and the geography of creativity and spans the theory and practice of fashion as well as art, design and communication education. Her work encompasses the areas of creativity, intercultural communication, fashion marketing and pedagogy.

Her PhD thesis explored implicit concepts of creativity with reference to Western and Confucian heritage cultures and how these culturally situated understandings manifest themselves in fashion education and practice. This is an area she has developed especially with regard to Chinese fashion.

Her more recent research looks at how issues such as culture, heritage, city-branding and social entrepreneurship manifest themselves in contemporary fashion marketing in the West and Asia and how cities such as London and Shanghai build fashion identitites through their engagement with city branding.

Her research into e-learning explores how social media can be used to enhance digital literacies, collaboration and engagement in learning and teaching. Her research is qualitative and comparative; she utilises case studies and grounded theory methodology.

Students

Emile Denichaud, 'An investigation and exploration of the narrative (internal and external including sens aesthetic taste and affected by the environment) created by the relationship that Japanese fashionistas, fashion icons, trendsetters and designers have with fashion.'

Selected research outputs