Confident Copywriting (Online)
This course will teach you the craft of creating copy for advertising and marketing communications. It will cover the basics of writing persuasive copy and give you tips and tricks for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence...
Taught by: Steve Spence.
This course will teach you the craft of creating copy for advertising and marketing communications. It will cover the basics of writing persuasive copy and give you tips and tricks for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.
Whether you are writing for print, web or social media the words you choose and how you put them together can make or break a campaign. Find out how you can use them on this interactive, engaging course.
If you find that your commercial writing style needs to be more effective, standout and individual – as an advertiser or marketer, then this course can help.
This course will be taught over University of the Arts London's online platform. Each session will last between one and two and a half hours, home work assignments may be set for completion between classes. Please note all times are UK time (please check the local time when you book). To find out more about how online courses are taught please visit our dedicated Online Courses webpage.
Week One: Craft of Copywriting with apologies to Alastair Crompton
Week Two: Headlines and punchy copy
Week Three: Names and Endlines - The flotsam and jetsam of the copywriter's art
Week Four: Long Copy - Why it ain't dead yet Buddy
Week Five: Writing for Design - the Stuff on the back of cornflake packets
Week Six: Writing Scripts for TV and the Internet
By the end of the course you should be able to:
- Review, edit and improve your own writing
- Boost your powers of persuasion in writing
- Write faster and better
- Apply the tools and tricks of the writing trade to your working life
- Answer a real advertising brief with confidence
Who Should Attend
Those who have been tasked with copywriting, developing a tone of voice or have started writing for themselves or their business
This course is also available as a classroom course: Confident Copywriting
Steve Spence has worked as a conceptual Copywriter at three of the UK’s most renowned agencies. In 1998, he became the UK Executive Creative Director for the Scholz & Friends Group; the fastest growing Agency network in Europe. Since 2009 Steve has been the consultant Creative Director and Creative & Communications Strategist for The Wireless Theatre Company, Great Productions, VL-London, ISM and Team Network Limited.