Digital Marketing Strategy

On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI)...

Taught by: Lynsey Fox, Kalina Pulit, A respected industry expert.

Description

On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results. 

The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.

PLEASE NOTE: Each course is taught by a single tutor in its entirety. If you are keen to be taught by particular tutor please contact the Short Courses team. 

Topics Covered

  • Creating clear measurable objectives
  • Customer profiling 
  • Understanding the UX Design for Websites 
  • Customer experience 
  • Branding 
  • Search Engine Optimisation 
  • How SEO and Social Media work hand in hand
  • Content marketing 
  • Email marketing 
  • Online PR 
  • Affiliate marketing 
  • PPC (pay-per-click)
  • Digital advertising and events 
  • The impact of mobile on digital 
  • Strategy and planning 

Course Outcomes

By the end of the course you should be able to:

  • Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
  • Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
  • Understand how to reach new audiences or retain current customers
  • Have a fresh perspective on the changing climate of digital communications 

Who Should Attend
Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Level
Beginner: You should have a basic understanding of social media (Facebook, Twitter or Instagram).

Follow Up Courses
After you have completed this course you may be interested in Practical Public Relations or Social Media Marketing

Alternative Study Options

Reviews
"I was very impressed with the course content and the tutor's delivery."





Tutor information

Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.

https://uk.linkedin.com/pub/lynsey-fox/b8/247/6b9



Kalina has been working in the creative industry for the past six years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking. Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few.  Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands. As the ever evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels. Kalina's list of clients includes Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, Coeval Magazine, Awful Records, Nike, Reebok, River Island, Selfridges and University of the Arts London among others. 


This course will be taught by a respected industry expert.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
02/07/2018 - 06/07/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
30/07/2018 - 03/08/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
01/08/2018 - 29/08/2018Wednesday11:00 - 17:005 Weeks£828Available Elephant & Castle - SE1 Add to Basket
20/08/2018 - 24/08/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
10/09/2018 - 14/09/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
26/09/2018 - 28/11/2018Wednesday18:00 - 20:3010 Weeks£828Available Elephant & Castle - SE1 Add to Basket
27/09/2018 - 29/11/2018Thursday12:00 - 14:3010 Weeks£828Available Elephant & Castle - SE1 Add to Basket
29/09/2018 - 27/10/2018Saturday11:00 - 17:005 Weeks£828Available Elephant & Castle - SE1 Add to Basket
01/10/2018 - 29/10/2018Monday11:00 - 17:005 Weeks£828Available Elephant & Castle - SE1 Add to Basket
01/10/2018 - 05/10/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
22/10/2018 - 26/10/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
03/11/2018 - 01/12/2018Saturday11:00 - 17:005 Weeks£828Available Elephant & Castle - SE1 Add to Basket
12/11/2018 - 16/11/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
03/12/2018 - 07/12/2018Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket
07/01/2019 - 11/01/2019Monday - Friday11:00 - 17:005 Days£828Available Elephant & Castle - SE1 Add to Basket