Essential Guide to the Fashion Business
This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in.You'll take a brief look at the key players within the industry and their operations...
Taught by: Alison Lowe, Stephanie Liberman.
This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in.
You'll take a brief look at the key players within the industry and their operations. You'll also look at how trends develop, manufacturing options, fashion marketing and fashion retailing, all reinforced with practical case studies and examples within the fashion and retail industry.
During this course expect to participate in group projects and where possible visit exhibitions/museums.
The course includes:
- A history of fashion business structure and where it is now
- A look at how fashion is designed and developed
- Different types of retailers
- Buying and manufacturing methods
- Marketing and PR
- The career and business opportunities available in the industry
The course provides excellent opportunity for non-fashion professionals to gain knowledge to kick start their career or business in the fashion world.
Level:Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.
Stephanie Liberman has over 20 years experience in the fashion industry. Starting her buying career at Woolworths, she worked in variety of multi-channel retailers and was a senior buyer at department store, Debenhams and stationery retailer, Paperchase. During her buying career she travelled extensively to Europe and the Far East and has built up a wealth of sourcing experience and relationships with offshore suppliers. Whilst at Debenhams she also developed and ran the buying school program and ran training and mentoring for all levels of the buying and merchandising community. She currently teaches at Regent's University London on short courses for Artscom at LCF.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
Details for booking
|Date||Day of Week||Time||Duration||Cost||Status||Location||Action|
|22/10/2016 - 23/10/2016||Saturday & Sunday||10:00 - 17:00||2 Days||£195||Available||High Holborn - WC1V||Add to Basket|
|19/11/2016 - 20/11/2016||Saturday & Sunday||10:00 - 17:00||2 Days||£195||Available||High Holborn - WC1V||Add to Basket|
|08/12/2016 - 09/12/2016||Thursday - Friday||10:00 - 17:00||2 Days||£195||Available||John Prince's St - W1G||Add to Basket|
|21/01/2017 - 22/01/2017||Saturday & Sunday||10:00 - 17:00||2 Days||£195||Available||John Prince's St - W1G||Add to Basket|
|02/02/2017 - 02/03/2017||Thursday||18:30 - 21:00||5 Weeks||£195||Available||John Prince's St - W1G||Add to Basket|
|11/03/2017 - 12/03/2017||Saturday & Sunday||10:00 - 17:00||2 Days||£195||Available||John Prince's St - W1G||Add to Basket|