Postgraduate Certificate Fashion: Fashion and Lifestyle Journalism

A dynamic fast-track course preparing the next generation of fashion, lifestyle and feature writers and editors. Develop a professional writing portfolio. Build up essential contacts. Find your place in the industry.

Photo of Mary-Brenda Akinyemi
Stack of magazines that course alumni are now employed by.
Nirma Madhoo-Chipps

Graduates have progressed to publications including Vogue, Elle, Dazed & Confused and Marie Claire.

Open magazine showing Skater Boys editorial by Emily Lobell
Nirma Madhoo-Chipps

Magazine project created by PGCert student Emily Lobell for an East London fashion brand.

The PG Cert is a great preparation for future fashion and lifestyle journalists and editors. Practical and realistic, it’s a really intense burst of up-to-the-minute training and advice.”

Tamsin Blanchard, Style Director of Telegraph Magazine

Facts

Course Leader

Glenn Waldron

Course Location

High Holborn

Study LevelPostgraduate
Study ModeFull time
Course Length15 weeks
Home/EU Fee

£2,750.

International Fee

£5,745.

Start DateSeptember 2016
Autumn Term Dates26 Sept - 09 Dec 2016
Spring Term Dates03 Jan - 27 Jan 2017
Application Route

Direct to College

Application DeadlineApplications are accepted, and offers made, throughout the year. Early application is advised.

Content and structure

The Postgraduate Certificate Fashion: Fashion and Lifestyle Journalism course aims to give students a working knowledge of fashion and lifestyle media, as well as a professional practical foundation in writing skills developing vocational skills and analytical thinking.

The course is designed for graduates and those with appropriate industry experience who wish to develop their career prospects in the highly competitive fashion industry. It is also a suitable preparation for higher level postgraduate study. This dynamic course cultivates both a practical and theoretical understanding of fashion and lifestyle journalism in the UK.

With a close eye on changing trends in contemporary lifestyle media, emphasis is placed on developing an analytical understanding of the commercial marketplace as well as the rigours of practical journalism. You will develop an enhanced commercial awareness, enabling you to produce editorial material for this specialist area.

The programme is supported by a series of guest speakers from the fashion and lifestyle media industry, from publications including Elle, The Guardian, W, Net a porter, i-D, Another, Harper’s Bazaar, 10 Magazine and Telegraph Weekend magazine. The Postgraduate Certificate Fashion: Fashion and Lifestyle Journalism course is based at the university’s John Prince’s Street and High Holborn sites, in the heart of the city.

Course Structure

Weeks 1-10: Fashion and Lifestyle Journalism (20 credits, level 7)
Weeks 1-10: Markets and Context (20 credits, level 7)
Weeks 11-15: Major Project (20 credits, level 7)

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.

Staff

Course Director Glenn Waldron is an award-winning freelance journalist writing on fashion, style and popular culture. A former Editor of i-D magazine, he has contributed to publications including The New York Times, W, Wallpaper*, Vogue, The Guardian, The Independent, Another, Fantastic Man, Nylon and 10 Magazine, as well as writing for the Taschen books Fashion Now, Fashion Now 2 and Smile i-D. Read Glenn's full staff profile →

Alison Taylor is a writer and editor living in East London. Specialising in fashion, arts and lifestyle, Alison has regularly contributed to Elle, Harper’s Bazaar, The Guardian, Stella, Nylon and Stylist. She has worked as a consultant editor at NET-A-PORTER.COM, and covers fashion week for The LFW Daily. Her first book, The Still Single Papers, was published by Mainstream in June 2012. A wry, self-deprecating look at dating in the second decade of the 21st century, it led Stylist magazine to declare Alison “the new chick-lit anti-heroine”. She is currently finishing up a fashion memoir, due for release in 2014.

The programme is also supported by a series of guest speakers from the fashion and lifestyle media industry, from publications including Elle, The Guardian, W, Net a porter, i-D, Another, Harper’s Bazaar, 10 Magazine and Telegraph Weekend magazine.

Careers

From monthly fashion magazines and newspapers to online and industry titles, graduates will be in a position to gain employment as writers and editors across a wide range of fashion, lifestyle and general interest publications.

As well as launching themselves as feature writers and freelance journalists, a growing number of graduates are working across social media, e-commerce and brand journalism.

On a global level, graduates have progressed to publications including:

  • Dazed & Confused
  • Vogue (UK, Netherlands)
  • Buzzfeed
  • Net-A-Porter
  • Marie Claire (UK, Taiwan, Ukraine)
  • Elle (UK, Turkey)
  • Wonderland
  • Topshop
  • Seventeen
  • FT’s How To Spend It
  • Nylon
  • WGSN
  • Fantastic Man
  • Sunday Herald (Scotland)
  • Flare (Canada)
  • Grazia (Netherlands)
  • Whistles
  • Viva (Netherlands)

LCF Careers

LCF Careers provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers.

Entry requirements

Opportunities for All

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.

Course entry requirements

  • a degree (or equivalent) in English, media, cultural studies, fashion studies, visual communications, public relations, design theory or visual arts, plus A level in English
  • or relevant and qualitative experience in any of the following industries: fashion, interiors, design, architecture, art, visual communications, music, journalism
  • good IT skills

Exceptionally, applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors. 

English language requirements

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

The level required by the University for this course is IELTS 7.0 with a minimum of 6.0 in any one skill.

Please visit the UAL Language Requirements page. Read carefully and look at the relevant documents.                          

Student selection criteria

What we look for

The course team seeks to recruit students who can demonstrate:

  • an awareness of current trends in the media and an interest in fashion and lifestyle journalism;
  • a critical and analytical approach and enthusiasm for research and writing;
  • the potential to develop their writing skills to a professional level.

Portfolio and interview advice

At interview, applicants will be expected to demonstrate an awareness of fashion and lifestyle media and be asked to sit a writing test, which will take no more than an hour. Applicants who are dyslexic, will, upon providing evidence, be entitled to an extra fifteen minutes. As this is an opportunity to test quick thinking and effective communication, questions will be disclosed at interview. 

How to apply

You can apply for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide. 

Required information for all postgraduate course applications

You will need to enter the following information in the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history
  • Referee details (this course requires two references, one of which should be academic).

Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.

Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).

Extra information required for applications to this course

Once you have submitted the form, you will receive a confirmation email that includes links to where you should submit the extra information we require for the selection process:

Personal statement

The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study.

Some key points to consider:

  • Make sure that personal statement is your own work and is about you
  • Why you want to study the course you are applying to
  • Try to link your skills and experience required to the course
  • Demonstrate your interest and enthusiasm for the course and link these with your personality
  • Make sure it is organised and literate (grammar, spelling, punctuation check).

Portfolio

You will be required to submit digital examples of relevant writing, editorial or journalism. This may include:

  • Pages from your university newspaper or magazine
  • Published work in local, regional, national or international media
  • Work from digital outputs, e-zines or blogs
  • Press releases or marketing material that you have generated
  • Academic writing which relates to fashion or lifestyle media.

Applicants should also provide three headlined feature ideas. Each should be no more than 100 words, convey its relevance, research potential and which title it could be targeted at.

Please note, you can submit text and as many website links as you need to, but the portfolio form does not allow you to upload files.

If you are unable to provide this work digitally, please bring it with you to interview.

At interview, applicants will be expected to demonstrate an awareness of fashion and lifestyle media and be asked to sit a writing test, which will take no more than an hour. Applicants who are dyslexic, will upon providing evidence, be entitled to an extra fifteen minutes. As this is an opportunity to test quick thinking and effective communication, questions will be disclosed at interview.

Applications for 2017 will open shortly.

Course units

Introduction to Fashion and Lifestyle Journalism

This foundation unit introduces you to the practical requirements of Fashion and Lifestyle Journalism. In a series of workshop-based editorial sessions, you will be guided through the key principles of journalism from researching stories, developing ideas and writing in a range of styles and formats, right through to pitching and selling feature ideas. The importance of commercial awareness and the needs of specialist readerships will underpin this vocational unit, leading to a sharpened editorial sense of fashion and lifestyle journalism.

Markets and Context: contemporary trends, current issues

This lecture and seminar based unit looks at contemporary fashion and lifestyle media. A range of guest lecturers and practitioners will give insight into their specialist markets from mainstream publications to niche, consumer and specialist. The unit provides a contextual framework for understanding fashion and lifestyle media; potential areas for discussion and debate include the anatomy of magazine publishing, trends in lifestyle journalism, Internet publishing, the feminisation of the news and the economy’s impact on magazine publishing. The research assignment will give you an opportunity to explore a specific area of the lifestyle market with focus and depth This can potentially feed into and inform your final project.

Major Project

The major project aims to put into practice the practical skills and theoretical knowledge acquired in units one and two, providing an opportunity to produce a portfolio of journalistic work suitable for professional advancement. This may take a variety of formats, for example a portfolio, supplement or dummy magazine. You will negotiate your preferred market or area of fashion and lifestyle journalism and present editorial work or a range of pieces, suitable for this area.

 

Testimonials

What industry says…

I've found the students from the Postgraduate Certificate in Fashion & Lifestyle Journalism at the London College of Fashion to be some of the best, well-rounded graduates I've seen. They have a clear idea of what is expected of them, seem to relish all the challenges and responsibilities offered to them and by the time they leave, are well prepared for working in the magazine world."


Rebecca Lowthorpe, Editor of ELLE Collections

The PG Cert is a great preparation for future fashion and lifestyle journalists and editors. Practical and realistic, it’s a really intense burst of up-to-the-minute training and advice.”

Tamsin Blanchard, Style Director of Telegraph Magazine

The PG Cert graduates are our first port of call when looking for new talent to join our magazine. It's not just that their writing skills are great; they're also well-organised, pro-active, and have minds and opinions of their own, which we love."


Catherine Handcock, Publisher, Creative HEAD magazine


What graduates say…

I loved that the course took a look at the fashion industry as a whole, and then gave me very specific training in all things journalistic. It was also amazing to be able to speak with and learn from incredible people in the industry. I also loved being able to choose what route most suited you - I have a particular interest in social media and tech, so being able to choose an online site as my major project and focus on magazines and social media for my research project was great.”

Kristin Harris, Social Editor at Seventeen, New York

The course was intense and scary but I loved it. I had to be involved with my subjects – I had to immerse myself in whatever I was researching. Fifteen weeks is actually quite a long time if you have the passion and are prepared to immerse yourself in the subject. The PG Cert Fashion & Lifestyle Journalism actually teaches you to think in a different way.”

Rinke Tjepkema, Deputy Editor of Vogue Netherlands

Having industry contacts come in to talk to us offered a huge insight into the profession and also the opportunity to make valuable contacts and arrange work placements - this is how I got my foot in the door at WGSN. I found the course is well respected with employers and certainly made my CV stand out."

Jo Marshall, Travel & Arts Editor, WGSN

On the PG Cert, we worked a lot on research and information gathering. It was both practical and theoretical and the tutors were a great help. Now, when I am in a brainstorming meeting, I can easily find good, relevant stories and sincerely thank this course for helping me to gain my position at Marie Claire."

Ching Lin, Managing Editor, Marie Claire Taiwan

When I moved to London, I had no previous work experience on a magazine or paper and a very academic style of writing. I received extensive one-to-one tuition, which enabled me to develop a good, journalistic style of writing. The most important thing I got from the course was a belief in my own ability as a writer and the confidence to go out and attempt to carve a career in the media industry."

Carrie McAdam, Fashion and Features Writer, Sunday Herald Scotland

I recall sitting in the Fashion and Lifestyle Journalism, PG Cert class at LCF, wondering how I was ever going to make it in such a competitive industry. A year later, I am interviewing every hip rock band and fashion designer in New York for Nylon Magazine. I can't imagine a better catalyst for my career."

Luke Crisell, Editor in Chief at Aritzia, New York

LCF equips its students with the skills they need to make it in one of the most competitive industries in the world. The ex-LCF students that we have worked with have all become invaluable assets to our team, and have moved seamlessly from students to valuable employees."

Taryn Ross, Editorial Director, Urban Junkies

The course, guided by professionals from the industry, helped me fall in love with journalism all over again. The whole experience was one I would never trade and sent me sailing into the office of Cosmopolitan Singapore, where I began my career as editorial assistant to the magazine as they launched their first issue. The course moulds you brilliantly to cater to the professional world, and although it targets a very specific industry, I felt my options grow much wider."

Anjali D’Mello, Digital Analyst at Social@Ogilvy, Singapore

The skills I learnt whilst on the course have since helped me secure a position in an industry I otherwise thought was impossible. From pitching content to interview techniques and also getting to grips with magazine technology, the course pushes you outside of your comfort zone and enables you to gain confidence in skills I use everyday. The support on offer during the course is next to none, the amount of one-on-one tuition I received was more than I experienced on my 3 year undergrad. You have to work hard, but I would recommend this course to anyone. I have since found that the course is extremely well respected within the industry - I now work with a number of LCF graduates who all believe that their experiences there have prepared them for working life. The contacts you are set up with from day one at LCF are phenomenal."

Phoebe Fisher, Publishing Assistant, Harrods Magazine

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