Art Direction for Fashion
Discover how to plan your fashion art direction project to portfolio presentation standards. You will explore fashion photography history and the work of contemporary photographers (both in still and moving images) and learn how their work impacts on fashion-focused image production today...
Taught by: Schelay McCarter.
Discover how to plan your fashion art direction project to portfolio presentation standards. You will explore fashion photography history and the work of contemporary photographers (both in still and moving images) and learn how their work impacts on fashion-focused image production today. Suitable for both beginners and more experienced students, this course is a must if you want to find out more about how to manage creative projects in the world of fashion communication.
Your project will be reviewed by your tutor and top professional photographer and you will receive graded learning outcomes to pair with your presentation.
Who should take this course?
- The course attracts a multi-faceted selection of fashion industry enthusiasts, including those already currently working in the sector. As a result it is a great forum for networking and collaborating on class team projects.
- It would be of interest to fashion brand managers, film makers, photographers, graduate students and fashion retail staff.
Level: All levels.
Entry requirements: You must have a good command of spoken English.
Read more about this course on the CSM Short Course blog http://csmshortcourses.myblog.arts.ac.uk/
Please note: This course is for students aged 18 and older
Schelay McCarter is an Associate Lecturer at the University of the Arts London and has a commercial fashion branding background and career. This includes fashion forecasting, journalism, fashion branding for ecommerce and fashion image realisation project management.
Clients: Burberry, Kering Group, Inditex, British Fashion Council, LVMH, Farfetch, Marks and Spencer, Nike, Jack Wills, H&M Group, All Saints, Arcadia Group, Amazon and YOOX Net-a-Porter Group
Magazines: Soma, Plastik, B magazine, Status magazine
Photographers worked with: Tim Brett Day, Kim Knott, Sean Knott, Tiffany Mumford, Emma Summerton, James Meakin, Kim Watson, Jean Pierre Mascalet and Nick Knight
Please check out www.schelay.co.uk, fashiontent and LinkedIn for more information, including reviews and student feedback.
Join Instagram and Facebook to be a part of Schelay's online network and community of students.
Students should bring the following materials to the first session and thereafter:
- An A4 folder for hand out materials and other notes
Desirable but not essential:
- Start collecting and putting aside a selection of fashion/life-style magazines for example Vogue (UK, Italian, French), Marie-Claire, Elle, Red, Wallpaper, ID, Dazed and Confused, plus any other magazines that inspire you. Don't feel you have to buy a huge selection of current ones, one or two will do from this year or last year.
- A laptop (with cables, USB and MS Powerpoint) - This is not essential but would be preferable and useful - and if you own one, please bring it to class each week
Details for booking
|Date||Day of Week||Time||Duration||Cost||Status||Location||Action|
|09/04/2018 - 13/04/2018||Monday to Friday||10:00 - 16:00||1 Week||£545||Available||Granary Sq. - N1C||Add to Basket|
|17/04/2018 - 12/06/2018||Tuesdays - NO CLASS ON 22 MAY||18:30 - 21:00||8 Weeks||£495||Available||Granary Sq. - N1C||Add to Basket|
|02/07/2018 - 06/07/2018||Monday to Friday||10:00 - 16:00||1 Week||£580||Available||Granary Sq. - N1C||Add to Basket|
|30/07/2018 - 03/08/2018||Monday to Friday||10:00 - 16:00||1 Week||£580||Available||Granary Sq. - N1C||Add to Basket|
|03/09/2018 - 07/09/2018||Monday to Friday||10:00 - 16:00||1 Week||£580||Available||Granary Sq. - N1C||Add to Basket|