Art Direction for Fashion

Discover how to plan your fashion art direction project to portfolio presentation standards. You will explore fashion photography history and the work of contemporary photographers (both in still and moving images) and learn how their work impacts on fashion-focused image production today...

Taught by: Schelay McCarter.

Description

Discover how to plan your fashion art direction project to portfolio presentation standards. You will explore fashion photography history and the work of contemporary photographers (both in still and moving images) and learn how their work impacts on fashion-focused image production today. Suitable for both beginners and more experienced students, this course is a must if you want to find out more about how to manage creative projects in the world of fashion communication.

Your project will be reviewed by your tutor and top professional photographer and you will receive graded learning outcomes to pair with your presentation.

Who should take this course?

  • The course attracts a multi-faceted selection of fashion industry enthusiasts, including those already currently working in the sector. As a result it is a great forum for networking and collaborating on class team projects.
  • It would be of interest to fashion brand managers, film makers, photographers, graduate students and fashion retail staff.

Level: All levels.

Entry requirements: You must have a good command of spoken English.

Read more about this course on the CSM Short Course blog http://csmshortcourses.myblog.arts.ac.uk/












Tutor information

Schelay McCarter is an Associate Lecturer at the University of the Arts and has a commercial fashion branding background. This includes fashion forecasting, journalism and creative project management. Schelay was Senior Art Director/Designer for Marks and Spencer on Lingerie and Ladieswear before creating 'fashiontent' a fashion branding production company Clients : Marks and spencer, Bloomingdales, Saville Row, RHS, Boots, National Geographic, W H Smith. Photographers worked with Tim Brett Day, Kim Knott, Sean Knott, Tiffany Mumford, Emma Summerton, James Meakin, Kim Watson to name but a few. Please check out www.schelay.co.uk and fashiontent for more information






Materials

Students should bring the following materials to the first session and thereafter: 

  • An A4 folder for hand out materials and other notes
  • Pen
  • Paper
  • USB

Desirable but not essential:

  • Start collecting and putting aside a selection of fashion/life-style magazines for example Vogue (UK, Italian, French), Marie-Claire, Elle, Red, Wallpaper, ID, Dazed and Confused, plus any other magazines that inspire you. Don't feel you have to buy a huge selection of current ones, one or two will do from this year or last year.
  • A laptop (with cables, USB and MS Powerpoint) - This is not essential but would be preferable and useful - and if you own one, please bring it to class each week
The above materials may be required for some project work, please confirm with your tutor when on the course if they will be required.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/12/2016 - 16/12/2016Monday to Friday10:00 - 16:001 Week£545Fully Booked Granary Sq. - N1C
10/01/2017 - 14/03/2017Tuesdays18:30 - 21:0010 Weeks£545Available Granary Sq. - N1C Add to Basket
03/04/2017 - 07/04/2017Monday to Friday10:00 - 16:001 Week£545Available Granary Sq. - N1C Add to Basket
18/04/2017 - 13/06/2017Tuesdays - NO CLASS ON 23 MAY18:30 - 21:008 Weeks£495Available Granary Sq. - N1C Add to Basket
03/07/2017 - 07/07/2017Monday to Friday10:00 - 16:001 Week£545Available Granary Sq. - N1C Add to Basket
31/07/2017 - 04/08/2017Monday to Friday10:00 - 16:001 Week£545Available Granary Sq. - N1C Add to Basket
04/09/2017 - 08/09/2017Monday to Friday10:00 - 16:001 Week£545Available Granary Sq. - N1C Add to Basket