Entrepreneurship For Creatives (Online)

Online courses occur as 1.5 hour live sessions, during which time you will interact with your tutor, classmates and course content using in-built audio and video chat, instant messaging and the virtual work display area.

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Some creatives want the freedom to work for themselves and enjoy more control over their work. Others have ideas that need capital and partners to turn into reality. Yet others have already started, but are looking for ways to grow. All business owners need entrepreneurship skills, and this course will help you understand the skills you will need to develop your own business...

Taught by: Alison Branagan.

Description

Some creatives want the freedom to work for themselves and enjoy more control over their work. Others have ideas that need capital and partners to turn into reality. Yet others have already started, but are looking for ways to grow. All business owners need entrepreneurship skills, and this course will help you understand the skills you will need to develop your own business.

Through a series of online workshops, our renowned creative business expert Alison Branagan will assist you in developing practical enterprise skills to help you profit from opportunities that you can tailor to your business and skills. 
You will learn to how to sell yourself and your ideas, take calculated risks, develop a focused strategy, and negotiate terms in order to benefit from your creative talents. You will also explore how to construct online and face-to-face networks tailored to your business needs and aspiration. And you will be introduced to vital aspects of entrepreneurship such as innovation, key legal issues and how to protect your brand and develop a strong identity.

This course comes with exclusive offers including one hour of free legal advice including free business name/trade mark check service from City Law firm Silverman Sherliker LLP, and a free consultation and attractive discounts from Creative Barcode towards IP protection, IP tags and much more.

Topics covered:

  • Idea generation in an entrepreneurial context
  • Building focus and business strategy
  • Widening perception of your business
  • Trends and innovation
  • Attracting attention through creative marketing
  • Evaluating change and risk-taking
  • Ethical, legal and contractual matters
  • How to sell an idea, artwork, design product or creative service
  • How to exploit and protect your business
  • Presentation and negotiation skills

Learning Outcomes:
By the end of the course you will have a clear idea of the next steps to take to make a success of your creative ideas, in view to develop them into viable businesses. You will also be able to contextualise your business within its industry, identifying opportunities and challenges it offers. You will also be able to making informed decisions on how to bring your business to the next level through creative marketing, evaluation and improved presentation, negotiation and sales skills.

Who should attend:

Established or emerging creative professional interested in making their ideas into tangible and successful businesses. 

 
Course Schedule - 8 weeks: 1.5 hours of live class per week

1st week 
Entrepreneurship in the context of the visual arts and creative industries
Entrepreneurial skills and their importance

2nd week 
Course achievements and identify goals
building focus and strategy

3rd week 
Widening your perception of your business
Trends and innovation

4th week
Attracting attention to your business or project
Engaging your audience
Creative marketing

5th week 
Evaluating chance and risk taking
Introduction to ethical, legal and contractual matters

6th week 
Exploit and protect your business
Introduction to intellectual property

7th week 
Putting into practice 
Inter-personal presentation skills
Negotiation skills

8th week
Reflection on what was taught in relation to your business
How to sell an idea, artwork, design product or creative service

Please note this course is being delivered on UK time.To view more information and a live UK clock, please follow this link: http://www.timeanddate.com/time/zone/uk/london

Please refer to your joining instructions about getting set up for your first session.
Further details about preparing for your online course, and the equipment you need, can be found here:
http://www.arts.ac.uk/csm/courses/short-courses/short-courses-online/frequently-asked-questions/

Read more about this course on the CSM Short Course blog http://csmshortcourses.myblog.arts.ac.uk/




Tutor information

Alison Branagan MA IC FRSA’s publications include 'The Essential Guide to Business for Artists and Designers', and 'A Pocket Business Guide for Artists and Designers' both published by A & C Black, 'Making Sense of Business' (A no-nonsense business skills guide for managers and entrepreneurs, published by Kogan-Page). For more information and to view over one hundred student testimonials go to www.alisonbranagan.com and www.makingsenseofbusiness.com

Materials

Please bring with you to the first session:

  • An open heart and mind, possessing a desire to explore.  Opportunity can be the key to success in any business.  The question is how do you spot and cultivate opportunities?  
  • For the first session it would be useful to have a copy of Alison's book (optional, but strongly recommended 'The Essential Guide to Business for Artists and Designers' Revised and Updated). http://is.gd/5CmjLQ
  • You will need to keep a small pack of felt tip pens and a couple of sheets of A4 paper to hand
  • It would be helpful for the second class of the course to have three 72 dpi jpeg images of your artwork, illustrations, paintings, sculptures or photographs, creative products, or commissioned design work e.g. a logo you have designed, stationary, or other design project
  • Handouts will be provided, which will include some content from the visual lectures

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.