Get ready to sell – How to cost and price your work and understand value

Have you got a product you want to sell but you’re not sure where to start? This series will guide you through what you need to consider to get ready to sell.

In this session we will look at how to cost and price your work and understand your value. The session will cover:

• what do you need to consider when selling to shops and galleries,
• deciding on your pricing model
• calculating your prices (cost / wholesale / retail),
• how to make decisions and changes around pricing and production.

This session will be led by Patricia van den Akker, Director of The Design Trust, the online business school for designers, makers & other creative professionals.

Over the last 25 years Patricia has worked with 1,000s of creative professionals as a creative business adviser, trainer and coach. She regularly teaches business and marketing skills on different programmes at UAL and works with craft and design markets and fairs. For 5 years she wrote the business column The Design Doctor for Crafts Magazine and has self-published a diary planner for creatives for the last 8 years.

Patricia is known for her practical, thought-provoking and action-orientated training so be prepared to make notes and write down your actions.

Image Credit: Designer Maker by Gracie Dahl

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This event is available to UAL current students, graduates, alumni and staff ONLY.

This event is organised by Careers and Employability, the department that empowers UAL students and graduates to make a living doing what they love.

If you believe there are any barriers to your participation in this event or you have any access requirements you wish to discuss, we would be happy to talk to you. Please contact careersevents@arts.ac.uk in advance.