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London College of Communication
Taught by
Rob Johns


Cinemagraphs have captured the imaginations of online advertisers and brand managers, as a quick and direct way to engage audiences on social media.

This course is practice and theory based, it will introduce you to cinemagraphs by exploring trends, practices, equipment and software. By the end of the course you will know how to produce beautiful and alluring cinemagraphs.

Topics Covered

  • Introduction to cinemagraphs, brands and social media
  • Current trends and practices
  • Capturing images: DSLR equipment and settings
  • Editing cinemagraphs using Adobe Photoshop
  • Formatting and storing cinemagraphs
  • Sharing content online

Course Outcomes

By the end of this course you should be able to:

  • Understand what makes an effective cinemagraph
  • Plan how to compose and shoot cinemagraphs
  • Select appropriate equipment and settings
  • Use software to create visually engaging images

Who Should Attend
This course will appeal to brand managers, filmmakers, photographers and social media coordinators.

Intermediate. You should be able to use a DSLR camera and Adobe Photoshop.

Follow Up Courses
After you have completed this course you may want to join Instagram for Business and Brands or Social Media Marketing.

Customised Training
We also offer courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Rob Johns is a photographer, filmmaker and tutor. He trained at the University of the Arts London where he gained a Postgraduate Diploma in Photojournalism followed by 4 years running a busy picture desk and working as a newspaper photographer. 

In 1998, Rob established himself as an independent photographer and expanded his photography to include major high street brands through to national charities including Crisis, British Red Cross, MacMillan and Parkinson’s UK.

Rob returned to the University of the Arts in 2006 to teach Photojournalism and qualified as a teacher with a Postgraduate Certificate in Education in 2009. He has a creative style of teaching fueled by passion. 

Rob continues to work as a photographer focussing mainly on the editorial market. For film, he focuses mainly on travel and documentaries.

Available dates