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Advertising Portfolio Preparation (16-18 year olds)

Advertising Portfolio Preparation (16-18 year olds)

London College of Communication
Taught by
A respected industry expert


This short course will introduce you to the exciting world of advertising and give you an insight to what it's like to work in a creative agency. You will learn about a range of roles and functions within an advertising agency from copywriting, to art direction to strategy. You will have expert lectures and have the chance to visit a top advertising agency based in London.

This is a really practical course that will teach you many skills you need to apply for a job or a university degree in advertising. At the end of the week you will go head-to-head with your classmates to make a pitch for an account - just like the real world.

Topics Covered

  • The marketing mix
  • Tackling client briefs
  • Identifying markets
  • Generating ideas
  • Pitching your ideas
  • Presenting your ideas

Course Outcomes
By the end of this course you should be able to:

  • Understand the fundamentals of advertising
  • Identify and evaluate the components of online and offline campaigns
  • Describe and critique a current campaign
  • Apply for further study with an advanced knowledge of the advertising industry

Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.


Follow Up Courses
After you have completed this course you may be interested in applying to BA (Hons) Public Relations or BA (Hons) Advertising.

Tutor Description

This course will be taught by a respected industry expert.

Available dates

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