Advertising Portfolio Preparation (16-18 year olds)
This short course will introduce you to the exciting world of advertising and give you an insight to what it's like to work in a creative agency. You will learn about a range of roles and functions within an advertising agency from copywriting, to art direction to strategy. You will have expert lectures and have the chance to visit a top advertising agency based in London.
This is a really practical course that will teach you many skills you need to apply for a job or a university degree in advertising. At the end of the week you will go head-to-head with your classmates to make a pitch for an account - just like the real world.
- The marketing mix
- Tackling client briefs
- Identifying markets
- Generating ideas
- Pitching your ideas
- Presenting your ideas
By the end of this course you should be able to:
- Understand the fundamentals of advertising
- Identify and evaluate the components of online and offline campaigns
- Describe and critique a current campaign
- Apply for further study with an advanced knowledge of the advertising industry
Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.
This course will be taught by a respected industry expert.