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Practical Writing for PR

Practical Writing for PR

London College of Communication
Taught by
Ann Mealor, Ashley Gibbins


Get your message across clearly and concisely. This highly practical course will introduce you to the essential writing skills you need for a career in Public Relations. You will learn about different writing styles and receive practical advice on how to adapt them for different PR purposes, including news releases, features, promotional material, corporate publications and online posts.

Topics Covered

  • Understanding the difference between different forms of PR writing
  • What makes a good news release
  • Structuring and writing an effective news release
  • Writing creative copy
  • Writing for online
  • Proofing your work avoiding common mistakes

Course Outcomes
By the end of this course you should be able to:

  • Understand the difference between different types of PR writing
  • Write an effective news release
  • Feel confident about undertaking a variety of PR writing task
  • Know how to adapt writing style and tone to different audiences

Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.


Follow Up Courses
After you have completed this course you may want to learn more about events and campaigns for PR try one of our Digital Marketing Courses.

Customised Training
We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Ann began her career in local government PR and advanced to Head of Communications at the London Borough of Tower Hamlets before joining the Institute of Public Relations in 1997.

As the Institute’s Head of Public Relations and Deputy Director General she supported the development of the Institute from a small, almost ‘family’ run organisation through to it achieving Chartered status in 2005.

Ann spent the last 18 months of her career with the Chartered Institute of Public Relations (CIPR) acting as its Director General and first Chief Executive.  She then left to become Chief Executive of public relations consultancy, WilliamJack Communications.

Ann is an Associate Lecturer in Public Relations at the University of the Arts, London.  She is a Fellow of the CIPR, and an Accredited Practitioner.  She has a degree in English and Postgraduate Diplomas in Marketing, Crisis Communications and Internal Communications. She also a Board Director of the National Register of Public Service Interpreters and advises on communication matters.

Ashley Gibbins is Managing Director of PR consultancy WilliamJack Communications and Chief Executive of the International Travel Writers Alliance, the world’s largest association of professional travel journalists.

During a career in publications he has led the marketing and communications teams for the Commission for the New Towns and for the London Boroughs’ of Tower Hamlets, Enfield and Barnet.

Ashley is an Associate Lecturer in Public Relations at the University of the Arts, London. He is a Fellow of the Chartered Institute of Public Relations and a Member of the Chartered Institute of Journalists.

Available dates