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Practical Writing for PR

Practical Writing for PR

London College of Communication
Taught by
Ruth Butah, A respected industry expert


Get your message across clearly and concisely. This highly practical course will introduce you to the essential writing skills you need for a career in Public Relations. You will learn about different writing styles and receive practical advice on how to adapt them for different PR purposes, including news releases, features, promotional material, corporate publications and online posts.

Topics Covered

  • Understanding the difference between different forms of PR writing
  • What makes a good news release
  • Structuring and writing an effective news release
  • Writing creative copy
  • Writing for online
  • Proofing your work avoiding common mistakes

Course Outcomes
By the end of this course you should be able to:

  • Understand the difference between different types of PR writing
  • Write an effective news release
  • Feel confident about undertaking a variety of PR writing task
  • Know how to adapt writing style and tone to different audiences

Who Should Attend
Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.


Follow Up Courses
After you have completed this course you may want to learn more about events and campaigns for PR try one of our Digital Marketing Courses.

Customised Training
We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Ruth Butah is an Associate Lecturer on the Communications and Media programme at London College of Communication, teaching on first and second year undergraduate courses in Public Relations and Media Communications.

Ruth is passionate about education and brings her industry experience to the courses at LCC. She's worked with some of the biggest names in fashion including Puma, adidas, Barbour, Chopard and Juicy Couture.

At Dolce and Gabbana Ruth held the role of celebrity endorsements and PR Manager.

Most recently she has been providing her PR and marketing communication experience to a luxury boutique hotel chain in London.

This course will be taught by a respected industry expert.

Available dates